Luca Triacca

Luca Triacca

Adjunct Professor, Communication and Media Studies
Scientific Director and Project Manager, MSIM.e Program

Ph.D. University of Lugano, Switzerland
M.Sc. University of Lugano, Switzerland

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Luca Triacca is a partner and founder of Your Interface SA, a full-service online marketing and communication agency. As a communication practitioner, his primary interest is to help companies and organizations improve their communication effectiveness using digital media. His early research focused on the development of methodologies for improving the user experience for interactive and digital applications (e.g. information intensive websites).


Journal Articles (with peer review):

Triacca L., Speroni M., Bramani C. (2005). Understanding Semiotic Issues in Usability Evaluation of Cultural Heritage Websites: the Dice case study, Studies in Communication Sciences, No. 2., Lugano, 2005.

Conference Proceedings

Triacca L., Inversini A., Bolchini D. (2005). Evaluating Web Usability with MiLE+, Website Evolution, Budapest, Hungary.

Triacca L., Randazzo G. Bolchini D. (2005). Improving prototype-based usability: lessons-learned from the OpenDrama case study. EVA05, Florence, Italy.

Triacca L., Bolchini D., Botturi L., Inversini A, (2004). MiLE: Systematic Usability Evaluation for E- learning Web Applications. ED Media 04, Lugano, Switzerland (Awarded Paper).

Bolchini D., Triacca L. Speroni M. (2003). MiLE: a Reuse-oriented Usability Evaluation Method for the Web. HCI International Conference, June 2003, Crete, Greece.

MiLE: a Usability Evaluation Approach for High Quality Web Sites. ABC (Association for Business Communication) European Convention, Lugano, Switzerland.

Triacca L., Bolchini D., Di Blas N., Paolini P. (2003). Wish you were Usable! How to improve the Quality of a Museum Web Site. International Conference on Electronic Imaging and the Visual Arts (EVA03) Florence, Italy.

Randazzo, G., Triacca, L. & Speroni, M. (2003). A systematic web requirements approach for a more effective usability evaluation plan. INTERACT03 - IFIP TC13 International conference on human-computer interaction, September 1-5, Zürich, Switzerland.


Triacca L., Cantoni L., Meda M., Meloni C, (2005). L'Impatto dell'ICT sul Sistema Legno-Arredo. Dissemination Report, Progetto Interreg IIIA e-LE.AR.NING CHANNEL, Lugano (Switzerland)- Cantù (Italy).

Inversini A., Triacca L., Botturi L. (2003). Usability Evaluation of BMW Learning Community Center (LCC). Technical Report, USI TEC-Lab, Lugano, Switzerland.

Triacca L., Speroni M., Paro A., Favarin D. (2002). Valutazione dell'usabilità del portale del Comune di Como. TR02.4, USI TEC-lab, Lugano, Switzerland.

Bolchini, D., Triacca, L. (2002). Valutazione dell'Usabilità del prototipo del sito dell'USI. TR02.8, USI TEC-lab, Lugano, Switzerland.

Research Interests:

Digital communication and marketing, brand design, innovation management, ecommerce & ebusiness, usability & user-centered design, intercultural communication, organizational communication.