Major Requirements (57 Credits)

Foundation Courses (18 Credits)
BUS 115Financial Accounting
BUS 135Introduction to Business Systems
BUS 136Marketing in a Global Context
ECN 100Principles of Macroeconomics
ECN 101Principles of Microeconomics
MAT 201Introduction to Statistics
Major Requirements (30 Credits)
BUS 256Marketing Research Methods
BUS 285Integrated Marketing Communications
BUS 306Quantitative Methods and Dynamic Forecasting
BUS 315Managerial Accounting
BUS 340Management Science
BUS 353Strategic Management Theory
BUS 383Digital Marketing and Web Analytics
BUS 385Consumer Behavior in International Marketing
BUS 397Data Mining (Business Intelligence)
BUS 410Organizational Behavior and Leadership
Capstone Requirement (3 Credits)
BUS 455Global Strategic Management
Departmental Electives (6 Credits)

Two of the following:

BUS 274Brand Management
BUS 308Advanced Marketing Research and Data Analysis
BUS 342Green Marketing and CSR
BUS 357Global Information Systems
BUS 361International Marketing
BUS 373International Entrepreneurship
BUS 426International Financial Management
BUS 452E-Commerce
BUS 498International Management Internship
BUS 499International Management Thesis
COM 310Issues in Journalism
STA 300Computer Graphics in Advertising, Advanced

*All Bachelor of Arts degrees require a total of 120 credits consisting of Core Requirements, Major Requirements, and General Elective courses. Prerequisites may be required for courses outside of the major.