International Management with an Emphasis in Marketing Requirements

This course is designed to provide students with a basic knowledge of financial accounting concepts, procedures, analysis, and internal reports as an essential part of the decision-making process. The focus is on the three basic steps of the accounting process: recording, classifying, and summarizing financial transactions. Emphasis is placed on the general accounting activities leading up to the preparation of financial statements.

The course introduces the global business system in the context of the economic, political, social and technological environments, relating business to society as a whole. Topics covered include the international scope, function, and organization of firms, and other fundamental concepts of multinational business. The course also addresses functional areas such as the value chain, production, marketing, human resources, and accounting.

This course is an introduction to the tools and concepts used in the marketing process for consumer and industrial products as well as for services. The focus is on the basic marketing concepts (product, place, price, promotion) as they relate to the field of global marketing. Emphasis is placed on the increasingly important role of interdisciplinary tools to analyze economic, cultural and structural differences across international markets. Specific consideration is given to the development of integrated marketing programs for a complex, global environment.

This entry-level course in economics covers the fundamentals of macroeconomics and is aimed at students who choose it as an elective or plan to continue their studies in economics. Together with ECN 101, it provides the necessary prerequisites for any other upper-level course in economics. The course is a program requirement for the majors in International Banking and Finance, International Economics, International Relations, International Management, and Environmental Science. It is also a prerequisite for Economics as a combined major as well as a minor. This course introduces students to the study of economics as a field of knowledge within the social sciences. In the first part, focus will be on the definition, the explanation, and the significance of national income, business fluctuations, the price level, and aggregate employment. In the second part, special attention is devoted to the functioning of a payment system based on currency and bank money. Finally, students will discuss the instruments and the functioning of public policy aimed to stabilize prices and maintain high levels of output and employment within the current macroeconomic context. Current economic news will be regularly scrutinized.

This is an entry-level course in economics, covering fundamentals of microeconomics and aimed at students who choose it as an elective or plan to continue their studies in economics. This course helps students develop basic analytical skills in economics and microeconomics. It provides students with a basic understanding of the market system in advanced capitalist economies. It examines the logic of constrained choice with a focus on the economic behavior of individuals and organizations. After a theoretical analysis of the determinants and the interaction of supply and demand under competitive conditions, alternative market structures will be investigated, including monopolistic and oligopolistic forms. The course examines the conditions under which markets allocate resources efficiently and identifies causes of market failure and the appropriate government response. The introduction to the role of government includes its taxing and expenditure activities as well as regulatory policies.

This computer-based course presents the main concepts in Statistics: the concept of random variables, frequency, and probability distributions, variance and standard deviation, kurtosis and skewness, probability rules, Bayes theorem, and posterior probabilities. Important statistical methods like Contingency analysis, ANOVA, Correlation analysis and Regression Analysis are introduced and their algorithms are fully explained. The most important probability distributions are introduced: Binomial, Poisson, and Normal distribution, as well as the Chebyshev theorem for non-known distributions. Inferential statistics, sampling distributions, and confidence intervals are covered to introduce statistical model building and single linear regression. Active learning and algorithmic learning are stressed. Emphasis is put both on algorithms –methods and assumptions for their applications. Excel is used while calculators with STAT buttons are not allowed. Ultimately students are required to make a month-long research project, select the theoretical concept they want to test, perform a literature review, find real data from Internet databases or make their surveys, apply methods they studied in the class, and compare theoretical results with their findings. Research is done and presented in groups, papers are Individual. Selected SPSS or Excel Data Analysis examples are also provided.

This course introduces students to the most common qualitative and quantitative techniques for conducting marketing research with an emphasis on their application. The definition of marketing research problems, the set-up of research plans, and the subsequent data collection and analysis are illustrated and applied by means of real world projects. Students are required to implement, in groups, the skills covered in class, and to prepare a final research report to discuss and present in class.

This course exposes students to an integrated, global approach of two-way communication with consumers, customers and suppliers, and other stakeholders of companies and organizations. Students explore the communications process that is essential in contemporary global business cultures. Media options are explored for a range of target audiences. Discussions on the use of advertising, public relations, sales promotions, internet promotion, direct marketing and other techniques will be included. It takes a contemporary approach to the field of integrated marketing communications, highlighting how recent changes and rapid changes in the family, business environment, technology and the world in general are forcing communications specialists and advertisers to make major changes in the way they reach their markets. The course will draw on knowledge in fields such as psychology, sociology and anthropology, as well as media studies and communications.

In the first part of this course students learn concepts in inferential statistics, its main principles and algorithms. They learn how to apply sampling distributions in the case of business random variables, how to state and test business hypotheses about population mean or proportion differences, how to calculate ANOVA table components, and how to deploy estimation methods to provide information needed to solve real business problems. In the second part of the course, students learn advanced model building methods, algorithms needed to make and test dynamic multiple regression models and time series (ARMA) models. In addition to teaching and learning methods based on the textbook, problem-based learning (PBL) and interactive engagement (IE) are used. Many internet data bases, EXCEL add-ins and EViews are used to enhance IE based learning. Selected SPSS or STATA examples are also provided.

This course considers the nature, concepts, techniques, and ethics of the managerial accounting function, the preparation of reports, and the uses of accounting data for internal decision-making in manufacturing, retail, service, government, and non-profit organizations. Topics covered include a review of financial accounting, cost definitions and measurement, job-order and process costing, models of cost behavior, break-even and cost-volume-profit-analysis, activity-based costing and management systems, flexible budgeting methods, cost variance analysis, and a consideration of output & pricing decisions throughout the entire enterprise.

In the first part of this computer-based course, students learn linear programming algorithms and how to apply them for resource allocation in production, investment selection, media selection, transportation planning, job assignments, financial planning, make or buy decision making and overtime planning contexts. In the second part of the course, students learn how to choose the best decision using expected monetary value (EMV), how to make optimum decision strategies under uncertainty by making decision trees, how to evaluate marketing research information, and how to apply project management (PERT) basic steps. Ultimately students are asked to conduct a month-long research and development project to define a real organizational decision strategy.

Strategic management is the study of firms and the political, economic, social and technological environments that affect their organization and strategic decisions. This course considers the external market environment in which firms operate, and provides theoretical foundations, focusing on economic and strategic theories of the firm and introducing key concepts of organizational theory. Practically, the course looks at the creation of competitive advantage of a firm in the global arena. The readings and class discussions include both theoretical concepts and practical case studies. (Junior status recommended)

This course focuses on how Internet technology and its pervasiveness shapes the most common business and marketing practices today. This course outlines the impact of the digital revolution and how it has transformed decision-making processes in marketing including the development of relationships with clients, delivering the customer experience, the implementation of a communication campaign, and the evaluation of channel performances. Through discussion of cases and lectures, the course will provide students with the tools to interpret and forecast the ever-shifting digital environment for companies.

This course focuses on the understanding of the consumer as fundamental to marketing efforts. The course includes observational research in the community where students develop a greater understanding of consumers' consumption and decision-making behavior. Areas of focus include the consumer decision making process, research techniques, learning and motivation, segmentation and targeting, the impact of lifestyle and values, the role of society and culture in consumption, and ethical issues in consumer relationships.

This course introduces the cutting-edge computing methods for the analysis of business and marketing big data which help in inferring and validating patterns, structures and relationships in data, as a tool to support decisions at all levels of management. Students learn key descriptive, predictive, and prescriptive data mining methods with both supervised and non-supervised machine learning algorithms, which produce information for non-structured and semi structured decision making. While the course introduces a systems approach to business data processing, emphasis will be given to empirical applications using modern software tools such as Data Mining in Solver-Analytics More specifically, students will become familiar with and demonstrate proficiency in applications such as Cluster Analysis, Market Basket Analysis. Logistic Regression, Naïve Bayes Classification, Entropy Calculation, Classification Trees. Engagement-based learning is provided by using real world cases as well as computer based hands-on for real data analysis. Ultimately, working in teams, students will make the month long projects in applying Data Mining analytical techniques on the real world business problems, and will make suggestions for improvement which will be backed by the new information, gained from DM. Projects are presented in groups. Research papers, which are based on the projects, are individual.

This course studies the internal environment of firms and organizations, namely how to organize and manage people in order to implement strategic plans effectively. Topics include: organizational structures and change, human resources, leadership, group dynamics and teamwork, motivation, and multicultural management. Special attention will be given to the study of leadership, which plays a critical role in increasingly complex and multicultural organizations. The readings and class discussions include both theoretical concepts, case studies and practical exercises.(This writing-intensive course counts towards the Academic Writing requirement.) (Junior status recommended)

This course, intended as a capstone to the International Management major, should come after students have studied all basic aspects of management. The course focuses on the development and implementation of multinational corporate strategies. Using the case study method and a computer-based simulation, students are required to apply the concepts of accounting, finance, marketing, management science and organizational behavior to the development of a strategic plan. Emphasis includes the integration of strategy, organizational structure and corporate culture.(As a capstone, this writing-intensive course counts towards the Academic Writing requirements.) (This writing-intensive course counts towards the Academic Writing requirement).

The course focuses on how to build and manage a brand, based on the concept of Customer-Based Brand Equity (CBBE). The goal of the course is to expose students to the challenges that today brands face both from competitors' but also from consumers' points of view and to make students aware and to experience the potential tools companies can use to manage brands today.

This course focuses on new developments and trends in research methodology. The class, building on BUS 256, covers the creation of effective data analysis techniques such as cluster and conjoint analysis, ANOVA and MANOVA for quantitative research and content analysis and data coding for qualitative research. Software usage (SPSS, STATA and NVIVO) is also required in the course.

"Green Economy” and "Sustainability" are consolidated and solid managerial approaches that companies today need to embrace when managing their businesses. The course therefore illustrates the main sustainability models and contributions that green marketing can give to managers and outlines the main fundamental marketing decisions in order to enable students to define and implement a green marketing strategy.

This course addresses the impact of modern information technology and data management concepts at the functional levels of international business, especially in the areas of finance, marketing, accounting and resource management. The computer-based section of the course provides methodology and software tools, advanced Excel modeling, Microsoft Access, and DBMS, necessary to develop and evaluate Decision Support Systems, Management Information Systems, and Transaction Processing Systems. Case-based learning is utilized to stress how international firms can gain a competitive advantage by leveraging information technology. (Recommended BUS 326)

Companies today confront an increasing array of choices: markets, locations for value adding activities and modes of crossing borders. Therefore, understanding the international dimensions of marketing becomes fundamental. Tools for assessing competitiveness in international business at the level of the industry, location, and firm are presented together with instruments for identifying opportunities for a company in a dynamic global environment.

This course develops attitudes, concepts and skills that enable entrepreneurs and managers to pursue opportunities in spite of uncertainty. The course examines how entrepreneurs and business innovators acquire and manage resources for new ventures and change within organizations. The course also explores current problems and issues in entrepreneurial ventures and change management. Course activities include the preparation of a new venture business plan. (Recommended BUS 326)

This course deals with financial problems of multinational business. Topics include sources of funds for foreign operations, capital budgeting and foreign investment decisions, foreign exchange losses, and evaluation of securities of multinational and foreign corporations. Particular emphasis is placed on international capital and financial markets. (This writing-intensive course counts towards the Academic Writing requirements.) Recommended: BUS 306.

The goal of this course is to illustrate principles of e-commerce marketing with an emphasis on implementing an effective marketing strategy in terms of product, pricing, communication and distribution online. By building on the principles of digital marketing and consumer behavior, students will work on real cases and projects in order to develop theoretical and practical approaches to the field.

This course involves a company-based internship experience. The internship can be with an organization anywhere in the world, with in-company supervision approved by the instructor. On the basis of experience gathered during the internship, each student prepares a report to a professional standard, and presents this formally to an audience of students and professors; both report and presentation are evaluated.

The International Management Thesis is a written research project that is chosen in a student's primary field of study, such as Management, Finance, Marketing, Quantitative Methods or Management Information Systems, and is intended to demonstrate the ability to do mature work within the field of study.

This course uses key topics, themes and trends in journalism to explore the foundations and functions of the press, learn techniques of gathering and writing news, discuss the shifting terrain of journalism, and reflect upon the status and functions of journalism in different cultural contexts. As a writing-intensive course, this course is designed to help students produce high quality written work through a process of drafting, workshopping and editing. Written work may include journalistic reviews, letters to the editor, pitches to the editor and interviews. (This writing-intensive course counts towards the Academic Writing requirements.)

This course is fundamentally a follow-on from STA 200, Computer Graphics in Advertising. Throughout the semester, students are expected to complete a broad variety of projects, individually and in form of group work, and bring them to a finished state. Possible areas of concentration may include digital branding, interaction design, digital formats, innovative design, campaign design and corporate promotion. (This course carries a nominal fee for computer supplies).