Nello Barile

Nello Barile

Adjunct Professor, Communication and Media Studies

Ph.D. University of Rome "La Sapienza"

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The research interests of Nello Barile include sociology of media and communication, culture, fashion, and consumption. He has published numerous books, articles and short essays in Italy as well as in France, Germany, Brazil and USA. At the moment he is investigating the relationships between culture, power and emerging media.

He teaches media studies and sociology of cultural processes at IULM University of Milan, where he also coordinated a Master's program in Creativity Management for 6 years.

2018-2019 Courses:

COM 370Political Branding and CommunicationFALL 2018
COM 370The Digital Innovation and Media Strategies for a New Consumer CultureSPRING 2019


Barile, N. (2015). Branding the self in the age of emotional capitalism: The exploitation of prosumers, from the rhetoric of “double bind” to the hegemony of confession. LOGOS, 25.

Barile, N., & Sugiyama, S. (2015). The automation of taste: A theoretical exploration of mobile ICTs and social robots in the context of music consumption. International Journal of Social Robotics, 7(3), 407-416. DOI: 10.1007/s12369-015-0283-1

Barile, N. (2014) Brand Renzi. Anatomia del politico come marca, Milano: Egea.

Barile N. (2013) From the posthuman consumer to the ontobranding dimension: Geolocalization, augmented reality and emotional ontology as a radical redefinition of what is real. intervalla: platform for intellectual exchange, 1, 101-115

Barile N (2012). 1968- Jean Baudrillard. Il sistema degli oggetti. In: Mediologia. Una disciplina attraverso i suoi classici. p. 1-264, Napoli: Liguori.

Barile N (2012). A knot to untie: Social power, fetishism, communication in the social history of the tie. In C. Giorcelli and P. Rabinowitz (Eds.), Exchanging Clothes: Habits of Being II (pp. 193- 211), Minneapolis: University of Minnesota Press.
Abruzzese, A., Barile, N, Fortunati, L., Gebhardt, J, & Vincent, J. (Editors) (2012). The New Television Ecosystem. Frankfurt am Mein: Peter Lang.

Barile N (2011). Sistema moda: oggetti, strategie e simboli: dall'iperlusso alla società low cost. Milano: Egea.

Barile N (2010). Il posto del consumo: note sul rapporto tra marche e territorio in Italia e all'estero. In: Consumi e trasformazioni urbane tra anni Sessanta e Ottanta. pp. 29-61, Bologna: Bup.

Barile N (2010). Network come neotot: la socialità in rete e gli avamposti di un nuovo fascismo emozionale. AUT AUT, vol. 347, p. 77-91.

Barile N (2009). Brand new world: il consumo delle marche come forma di rappresentazione del mondo. vol. 1, p. 1-191, Milano: Lupetti.