Introducing the FUS Faculty: Andrea Quartarone

Adjunct professor, digital entrepreneurship and transformation

M.Sc. Bocconi University, Milan
B.Sc. Bocconi University, Milan

Andrea Quartarone, Italian, is a television writer/producer, storytelling consultant, and teacher.

As a teacher, he is an academic fellow for Television and Television Cultures courses at Bocconi University and for Arts and Digital Media class at SDA Bocconi School of Management.

At Franklin University Switzerland he is an adjunct professor of Digital Entrepreneurship and Digital Transformation.

2023-2024 Courses

MGT 511	Digital Transformation	FALL 2023
Digital transformation brings great possibilities of growth for companies and institutions, but it is a broad, complex, demanding process that, in order to express its full potential, has to impact, influence and sometimes change even the very core of a business. The course offers a critical approach to digital transformation, exploring the advantages and opportunities it provides, but also the challenges, risks and resistances that can oppose, slow down or even prevent its proper implementation (especially in established, non digital-native businesses). The main objective is to offer students a strategic perspective on its main laws and frameworks related to the four main areas of impact: • Business models and ecosystems • Value chain and innovation • Customers and experience • Organization and operational excellence Through the analysis of real scenarios and best (and worst) practices in the field, the course objective is to provide a synthesis between theoretical and reality-based perspectives.

Research interests:

Television texts, media and societies bilateral influences, digital transformation (with a specific for cultural institutions).

Awards and Honors:

Bocconi University Teaching Award - 2019 and 2021

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Andrea Quartarone

Adjunct professor, digital entrepreneurship and transformation

2023-2024 Courses

Research interests:

Awards and Honors: