During the yearlong MSIM program, students will experience mentorship from professors on the FUS campus, collaborate with international institutions and professionals, and engage in independent projects to enrich their learning journey and interdisciplinary experience. Check out the highlights below.
LTCC and Bally
As part of the Strategic Marketing course led by Professor Giulia Miniero, our International Management Master students visited the Lifestyle Tech Competence Center to collaborate on a project with the renowned luxury fashion brand Bally. This project is facilitated by key members Annamaria Morena (Bally - Global Head of Marketing), Jelena Tasic Pizzolato (LTCC - Managing Director), and Ledia Malecaj (LTCC - Marketing Specialist).
The LTCC, partnering with an array of brands, places a special focus on digital projects, especially in their GEN Z LAB, which conducts various initiatives to better understand and leverage the GEN Z market
MSIM students will have the opportunity to take part in the Bally Gen Z Lab pilot program. During this program, they will have the chance to become familiar with the Bally brand and collaborate with company managers, during two days of design thinking workshop, on ideating an enriching customer experience for the modern Bally customer.
The students' insights will not only benefit their classroom learning but will also contribute to Bally's real-world strategy.
THINK TANK WITH DELOITTE - FUTURE OF FASHION
Franklin University Switzerland, in collaboration with Deloitte, orchestrated a dynamic one-day Think Tank focusing on the fusion of business acumen and the fashion industry. Participants engaged in a pivotal “Work Place” crash course and delved into contemporary developments in fashion through immersive case studies. The forum, filled with budding professionals, sought insights and tips on succeeding in the business realm. This initiative highlighted the continuous endeavor of both entities in fostering learning and professional growth.
In February 2023 the Division of Business and Economics of Franklin University Switzerland organized and hosted the first edition of a Hackathon around the topics of Digital Transformation and Sustainability with H-Farm, the largest and one of the most important innovation hubs in Europe.
Graduate students of MSIM together with the International Management senior undergraduate class welcomed H-Farm and their Master’s students in Digital Entrepreneurship to Lugano for a 3-day immersive interaction and collaborative experience, working together in groups and challenging themselves on the topic of NFTs.
As part of the “Digitalization and the Future of Business” MSIM course, students visited the 5G Joint Innovation Center of Sunrise Switzerland and Huawei in Zurich.
They had the chance to see some innovative applications of 5G in various business sectors, from farming and agriculture to health and smart energy, and learned how this technology can revolutionize them. The visit was led by Alexander Lehrmann, Director of Innovation and Development at Sunrise, with whom the students had the chance to connect and deepen their knowledge of the new applications of 5G technology.
Franklin students demonstrated their commitment to mitigating climate change by participating in a post-fossil cities simulation game.
Organized by the Division of Business and Economics - Professor Schultz and Professor Miniero - the event provided students with a unique opportunity to explore what it takes to transition toward climate-neutral cities. The simulation game was facilitated by Dr. Markus Ulrich and proved to be a thrilling experience for everyone involved!
Group Head of Business Controlling at Avaloq
HR Business Partner at EFG Bank
Shareholder and General Manager at JAKALA
Managing Director at Rothschild & Co
Curator & Art Expert at Rothschild & Co
Principal at JAKALA
Chief Operating Officer at Europ Assistance
COO at Deloitte Switzerland
Head of Business Excellence & Customer Centricity at Europ Assistance
Digital Innovation Lead at L*3 - Lugano Living Lab
