Adjunct Professor, Digital Transformation Strategies


Marco Dal Lago coordinates the Digital Transformation Strategies course at Franklin University Switzerland (FUS), he is also researcher at the Department Innovative Technologies (SUPSI) where he obtained a Bachelor and a Master of Science in Business Engineering. He also owns an  MBA from IE Business School. In addition to his academic profile, Marco is CEO and Co-Founder of CLARA Swiss Tech Sagl, a Lugano-based start-up operating in the wearable technology sector. As a young entrepreneur, he participated in several international business accelerators, gaining multiple awards: best consumer product award (wearable technology show 2016, London), MassChallengeUK 2015 (top 218 highest-impact start-up globally out of more than 2200 applicants), Ait Camp India 2015 (top 15 swiss start-ups), Prix du Jeune Entrepeneur 2016 (1st place, Berne-CH), Gran Prix Mobius Suisse 2016 (1st place), Intesa San Paolo Startup competition (2018). Marco is also part of the Global Shaper Community of the Lugano Hub.


Dal Lago M., Corti D., Pedrazzoli P. (2017) Turning a Lean Business Mod- el into a Successful Start-up in the Wearable Technology Sector: The Case of Clara Swiss Tech. In: Rinaldi R., Bandinelli R. (eds) Busi- ness Models and ICT Technologies for the Fashion Supply Chain. IT- 4Fashion 2016. Lecture Notes in Electrical Engineering, vol 413. Springer

Dal Lago, M., Corti, D., Wellsandt, S. (2017). Reinterpreting the LCA standard procedure for PSS. The 9th CIRP IPSS Conference: Circular Perspectives on Product/ Service-Systems. Copenhagen.

Pedrazzoli, P., Corti, D., Dal Lago, M., Cocco, M., Cerri D., Taisch, M., Terzi, S., Simulation and forecasting technologies (S&FT): gaps and challenges for their future role in manufacturing. Engineering, Technology and Innovation, 2014


  • MassChallenge UK: 90 highest impact startup among > 2’200 applicants.
  • START CUP TICINO - Runner Up (2015, Lugano)
  • Accademie Industry Training Camp India 2015 (Lausanne & Bangalore).
  • Best Consumer Product Award - Wearable Tech Show London (2016, London).
  • Grand Prix Möbius (2016, Lugano)
  • Young Entrepreneur Prize Switzerland (2016, Berne).
  • Intesa San Paolo - Fashion Startup Initiative (Milan).