Associate Professor, Marketing - Program Director of International Marketing Management
Ph.D. in Marketing, University of Grenoble, France
Office: Kaletsch Campus, Office 2
Phone: +41 91 985 22 78
Email: nalbert@fus.edu
Publications:
- Albert N. & Thomson, M. Epistemological jingle/jangle Fallacies in the consumer-brand relationship subfield: a call to action, Journal of Consumer Research, 51(2), 383-407.
- Ambroise L. & Albert, N. (2020). Celebrity endorsement: conceptual clarification, critical review, and future research perspectives, Recherche et Applications en Marketing, 35 (2), 97-122.
- Ashraf, R., Albert, N., & Merunka, D. (2020). Consumer involvement with corporate ads versus product ads: A cross-national study. Asia Pacific Journal of Marketing and Logistics, 32 (2), 322-342.
- Ramirez, R., Albert, N., & Merunka, D. (2019). Are global brands trustworthy? The role of brand affect, brand innovativeness, and consumer ethnocentrism, European Business Review, 31(6), 926-946.
- Albert, N., and Thomson, M. (2018). A Synthesis of the Consumer-Brand Relationship Domain: Using Text Mining to Track Research Streams, Describe Their Emotional Associations, and Identify Future Research Priorities. Journal of the Association for Consumer Research, 3(2), 130-146.
- Albert, N., Ambroise, L., & Valette-Florence, P. (2017). Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?. Journal of Business Research, 81, 96-106.
- Hahn, T., & Albert, N. (2017). Strong reciprocity in consumer boycotts. Journal of Business Ethics, 145(3), 509-524.
- Albert, N. (2014). Le sentiment d'amour pour une marque: déterminants et pertinence managériale. Management Avenir, (6), 71-89.
- Ambroise, L., Pantin-Sohier, G., Valette-Florence, P., & Albert, N. (2014). From endorsement to celebrity co-branding: Personality transfer. Journal of Brand Management, 21(4), 273-285.
- Albert, N., Merunka, D., & Valette-Florence, P. (2013). Brand passion: Antecedents and consequences. Journal of Business Research, 66(7), 904-909.
- Albert, N., & Merunka, D. (2013). The role of brand love in consumer-brand relationships. Journal of Consumer Marketing, 30(3), 258-266.
- Albert, N., & Valette-Florence, P. (2010). Measuring the love feeling for a brand using interpersonal love items. Journal of Marketing development and Competitiveness, 5(1), 57-63.
- Albert, N., & Valette-Florence, P. (2010). L'amour d'un consommateur pour une marque: dimensions exploratoires. Marche et organisations, (2), 115-145.
- Albert, N., Merunka, D., & Valette-Florence, P. (2010). Développement et validation de deux nouvelles échelles de mesure de l'amour pour une marque. Innovations, (1), 109-129.
- Albert, N., Merunka, D., & Valette-Florence, P. (2009). The feeling of love toward a brand: Concept and measurement. ACR North American Advances.
- Albert, N., Merunka, D., & Valette-Florence, P. (2008). When consumers love their brands: Exploring the concept and its dimensions. Journal of Business research, 61(10), 1062-1075.