At Franklin University Switzerland, we value our strong and lasting connections with our alumni. Our graduates have made significant contributions to their professions, and we are proud to share their stories with the entire community. On this note, we are delighted to announce that on Thursday, March 30th, at 16:00 CEST, the Communication and Media Studies Program, in the Division of Communication, History, and Politics, will be hosting an online lecture featuring Elliot Tomaeno '08, the CEO of ASTRSK.

The upcoming lecture, titled "What Will Good PR Look Like in 2023? PR and Storytelling for Modern Brands," promises to be an engaging and insightful event for anyone interested in the future of public relations. The lecture will feature a talk by Elliot, a well-known expert with extensive knowledge and experience in the field of public relations.

Elliot's talk will explore how PR and storytelling can be used together to create effective strategies for modern brands. This topic is particularly timely given the fast-changing media and communication technologies landscape. Attending this lecture will provide participants with valuable insights into the future of PR and an opportunity to learn from Elliot's wealth of experience.

Elliot Tomaeno '08 is an accomplished entrepreneur and innovator who has achieved great success in his field. Elliot is the founder and CEO of ASTRSK PR. Prior to founding ASTRSK in 2012, Elliot was the head of consumer technology at the Morris + King agency in New York. During his 15 years in public relations, he held leadership roles at Enloop, Ballou PR, and Wyndstrom, and worked in cities on both sides of the ocean, including San Francisco, Paris, London, and New York. For 7 consecutive years, he has been listed in Business Insider's Top 50 Public Relations Professionals and among Adweek's 30 under 30 in 2015. In addition, ASTRSK was named PR agency of the year 2017 and the best place to work in 2016 by Business Intelligence. Through ASTRSK, Elliot has helped launch and support more than 800 innovative startups and brands such as Groupon, Prime Video, Primary Venture Partners, THINX, Misfits Market, Lemonade, and Squarespace.