Nello Barile
Adjunct Professor, Communication and Media Studies
Ph.D. University of Rome "La Sapienza"
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Profile:
The research interests of Nello Barile include sociology of media and communication, culture, fashion, and consumption. He has published numerous books, articles and short essays in Italy as well as in France, Germany, Brazil and USA. At the moment he is investigating the relationships between culture, power and emerging media.
He teaches media studies and sociology of cultural processes at IULM University of Milan, where he also coordinated a Master's program in Creativity Management for 6 years.
2020-2021 Courses:
| COM 201 | Fundamentals of Media Studies and Criticism | FALL 2020 |
| Media pervades our social and private lives. We make it and in turn it makes us. This course offers an introduction to media studies, a field which seeks to understand and use media in complex and intentional ways. The course explores media as content, as an industry and as a social force. In this way, media is understood as both as an artifact (constituted by many parts) and as a set of complex processes (including production, distribution, regulation and consumption). Students will learn key vocabularies and concepts in and approaches to media studies that will help them to define, describe, and critique media artifacts and processes in a variety of written and spoken formats. In addition to equipping students with the skills to understand and critique media, this course encourages and provides students with the building blocks to produce media content. Students who successfully complete this course will be prepared to take advanced courses in media studies. |
| COM 204W | Media Ecology | FALL 2020 |
| This course explores media from the lens of ecology, using ecological concepts and thinking to both explore media as ecosystemic and reflect upon media production and consumption in terms of sustainability. Ecology is evoked because it is one of the most useful and expressive contemporary discourses to help articulate both the dynamic interrelations and interactions that characterize all forms of community as well as the ethical and political implications of their maintenance, management and/or disruption. The ultimate goal of this course is to put media in its place; situating prominent media forms within their unique cultural, historical, and geographical places and putting media in its appropriate place in our own lives and communities. (This writing-intensive course counts towards the Academic Writing requirements.) |
| COM 330 | The Digital Innovation and Media Strategies for a New Consumer Culture | FALL 2020 |
| Digital communication has been fundamental in today’s organizational, cultural, and
consuming areas. With the continuous technological development, we have been
witnessing the surge of digital innovations in recent years. This course examines key
dimensions of digital innovations in the current consumer culture such as Internet of
Things (IoT), Augmented Reality (AR), Geographical Referencing System, Review &
Ratings algorithm, Artificial Intelligence, Big Data, BOT and chatbot. The course explores
not only the new brand and media strategies of companies but also self-branding
strategies of operators, influencers and users/consumers with a special attention to the
creative dimension of consumption experience. In this process, the differences between
cross-media communication and trans-media storytelling will be discussed as these two
strategies help organizations manage relationships between brand, product and
consumers by the means of emerging media. Ultimately, students will develop a greater
understanding of media strategies using digital innovations that can be applied in the
professional context. |
| FAS 100T | Introduction to Fashion Studies (Italy) | SPRING 2021 |
| This course introduces students to Fashion Studies beginning with the history of the making of fashion, thus laying the groundwork for the understanding of fashion as a creative and cultural phenomenon from the Renaissance to the present day. It then examines fashion as a dynamic communication process that is based on everyday social interactions in the contemporary world. In this section, special attention is paid to media representations, interactions with cultural industries, subcultural practices, and the impact of emerging technologies, exploring how the fashion process becomes an integral part of the identity formation. Finally, the fashion process is analyzed from the business perspective with a particular focus on marketing. Taking the classic concept of product life cycle, students learn how the fashion industry and consumer behavior propagate new trends in society. The travel destinations will include Rome and Milan. |
Publications:
Barile, N. (2015). Branding the self in the age of emotional capitalism: The exploitation of prosumers, from the rhetoric of “double bind” to the hegemony of confession. LOGOS, 25.
Barile, N., & Sugiyama, S. (2015). The automation of taste: A theoretical exploration of mobile ICTs and social robots in the context of music consumption. International Journal of Social Robotics, 7(3), 407-416. DOI: 10.1007/s12369-015-0283-1
Barile, N. (2014) Brand Renzi. Anatomia del politico come marca, Milano: Egea.
Barile N. (2013) From the posthuman consumer to the ontobranding dimension: Geolocalization, augmented reality and emotional ontology as a radical redefinition of what is real. intervalla: platform for intellectual exchange, 1, 101-115
Barile N (2012). 1968- Jean Baudrillard. Il sistema degli oggetti. In: Mediologia. Una disciplina attraverso i suoi classici. p. 1-264, Napoli: Liguori.
Barile N (2012). A knot to untie: Social power, fetishism, communication in the social history of the tie. In C. Giorcelli and P. Rabinowitz (Eds.), Exchanging Clothes: Habits of Being II (pp. 193- 211), Minneapolis: University of Minnesota Press.
Abruzzese, A., Barile, N, Fortunati, L., Gebhardt, J, & Vincent, J. (Editors) (2012). The New Television Ecosystem. Frankfurt am Mein: Peter Lang.
Barile N (2011). Sistema moda: oggetti, strategie e simboli: dall'iperlusso alla società low cost. Milano: Egea.
Barile N (2010). Il posto del consumo: note sul rapporto tra marche e territorio in Italia e all'estero. In: Consumi e trasformazioni urbane tra anni Sessanta e Ottanta. pp. 29-61, Bologna: Bup.
Barile N (2010). Network come neotot: la socialità in rete e gli avamposti di un nuovo fascismo emozionale. AUT AUT, vol. 347, p. 77-91.
Barile N (2009). Brand new world: il consumo delle marche come forma di rappresentazione del mondo. vol. 1, p. 1-191, Milano: Lupetti.
