3-16 July 2022

Adjunct Professor, Marketing

Master in Business Administration (Full-time MBA), SDA Bocconi School of Management, Milan, Italy
P.h.D program, USI University (Università della Svizzera Italiana)


Roberta De Sanctis is Professor of Marketing at SDA Bocconi School of Management; Contract Professor of Marketing at Bocconi University; Responsible for Corporate Relationships of the Master in Marketing and Transformative Economy at USI (Università della Svizzera Italiana).  Her areas of expertise include Consumer Behaviour, Business to Business Marketing, Communication, Retailing, Food&Beverage with a specialization in Wine marketing. She had international professional experience among which: Ford Motor Company (Ford of Europe), London (UK); Fujitsu Personal Systems International, Paris  (France); European Parliament (European Union), Brussels (Belgium). She conducted marketing projects, researches and workshops with several companies, among which: Robert Bosch, 3M, BMW, Iveco, Ciba Vision/Alcon (Novartis), Vision Care (Johnson & Johnson), Luxottica, Vodafone, Marchesi Antinori S.r.l., Masi Wine Group, Consorzio Franciacorta (sparkling wines), Banca Mediolanum.


2021-2022 Courses

BUS 136 Marketing in a Global Context FALL 2021
BUS 136T Marketing in a Global Context (Italy) SPRING 2022
BUS 285 Integrated Marketing Communications SPRING 2022

Research Interests:

Sustainable economy, Consumer behavior, Food & Beverage sector, Wine business.