The official announcement of the collaboration between Franklin University Switzerland and the city of Lugano.

The time has finally come! We are proud to officially announce the formal partnership between Franklin University Switzerland and the City of Lugano.

On Thursday, March 25, 2021, the representatives of the Cultural Department of Lugano hosted an official press conference to formally introduce the exciting collaboration, which aims to bring further attraction and engagement with Lugano's historical and cultural heritage by means of a digital experience. The new enhances the old, thus a union between history and new technologies has begun. The municipality’s representatives announced the implementation of 54 historical and tourist signs located at the foot of important landmarks within the Lugano region. This network of signs, which extend through six neighborhoods, is expected to increase the historical and cultural appeal of monuments and points of interest of the city. The ambitious project brings together urban spaces, heritage, culture and communication, by engaging different municipal and cantonal entities and institutions, including Franklin University Switzerland.  

Franklin's senior Capstone students have been closely working on the creation of a start-up business plan dedicated to the city's initiative, in an effort to increase historical awareness and landmark interaction, targeting not only residents but also the numerous tourists who visit the region. More specifically, the students are working on implementing innovative, digital and technological platforms which, combined with the historical and cultural signs, are expected to amuse and entertain visitors’ experience throughout the city.

Senior Capstone student Oscar Pfeiffer Sánchez '21, states: “Creating a start-up at Franklin is the best way to be introduced to the real world. We are currently working on the development of an App and website to gamify the cultural heritage of the city, as well as attract people to discover and search for Lugano's hidden gems.” This incredible learning opportunity aligns perfectly with Franklin's mission: “To challenge students through a curriculum that integrates the liberal arts with professional pathways.”  

We are thrilled for the upcoming developments and insights on the project. Keep following our students on Franklin social media channels to discover more.

Read the official Italian press release by the City of Lugano.