Assistant Professor, International Relations and Political Science

Ph.D, City University of Hong Kong
MA and BA, Sciences Po Paris

Office: Kaletsch Campus, Office 3 
Phone: +41 91 985 22 64

Juliette Schwak received her Ph.D from City University of Hong Kong in 2017 and was Assistant Professor of International Political Economy at Tokyo International University (2017-2019) before joining Franklin University Switzerland in 2019. A French citizen, she has lived for several years in South Korea, Hong Kong, the Philippines and Japan.

She specializes in International Political Economy, which she approaches from an interdisciplinary perspective combining methodological and theoretical instruments from sociology, anthropology and critical theory. Her areas of research include everyday political economy, promotional politics and nation branding and global development studies. She has particular interest in the economy and society of the Republic of Korea, where she has conducted extensive field research.

Juliette Schwak has been invited to give guest talks in various institutions across Asia and Europe. Her work has been published in prominent peer-reviewed journals such as Asian Studies ReviewJournal of Contemporary Asia, Pacific Focus and Third World Quarterly. She is also a regular contributor to Asia-focused fora and publications of Paris-based research and policy center Asia Centre.

Her current research critically investigates the extension of the economic notion of competition beyond traditional market spaces. She is working on a book project on the everyday politics of economic competitiveness in South Korea, in which she retraces the modern political project of turning competition into the driving principle of Korean society. She is also looking at the marketization of the global development sector and the increasing use of psychological sciences in development projects in the Global South.


Peer-reviewed articles

2016 ‘Branding South Korea in a Competitive World Order: Discourses and Dispositives in Neoliberal Governmentality’, Asian Studies Review, 40 (3): 426-443.

2018 ‘All the World’s a Stage: Promotional Politics and Branded Identities in Asia’, Asian Studies Review, 42(4): 648-661.

2019 ‘Dangerous Liaisons? State-Chaebol Cooperation and the Global Privatization of Development’, Journal of Contemporary Asia, 49(1): 104-126.

2019 ‘Water Security, Riparian Identity and Korean Nation Branding in the Mekong Sub-Region’, co-authored with Iain Watson, Pacific Focus, 34(2): 153-182.

2019 ‘Nothing new under the sun: South Korea’s developmental promises and neoliberal illusions’,  Third World Quarterly, published online 28 September 2019.

Non peer-reviewed publications

2019. ‘Nation branding en Corée du Sud : ruptures et continuités d’une stratégie promotionnelle’, Asia Trends 5.

2018 ‘When Public and Private Merge: South Korea and the Chaebol’, AsiaGlobal Online. November 22. Available from

2018 ‘Review of Michael J. Green (2017) By More Than ProvidenceGrand Strategy and American Power in the Asia Pacific Since 1783. New York: Columbia University Press’. Inter-disciplinary Political Studies, 4(1), 239-242.

2018 ‘Place Branding’, pedagogical piece for the I-PEEL project (International Political Economy of Everyday Life), funded and managed by the University of Warwick (UK). Available from

2017 ‘Review of Gladys Pak Lei Chong (2017) Chinese subjectivities and the Beijing Olympics, London: Rowman and Littlefield’. New Books Asia. Available from

2016 ‘La société coréenne confrontée à l’Islam [Korean society and the challenge of Islam]’, Korea Analysis, 11, 21-25.

2016 ‘L’inquiétant taux de suicide des personnes âgées en Corée du Sud [The worrying suicide rate of the elderly in South Korea]’, Korea Analysis, 9, 24-28.

2015 ‘La multiplication des violences appelle à une réforme en profondeur de l’armée [The multiplication of violence urges for a deep reform of the army]’, Korea Analysis, 6, 23-28.

2014 ‘Privatisation des entreprises publiques: le cas de Korea Development Bank [Privatization of public companies: the case of Korea Development Bank]’, Korea Analysis, 3, 14-19.


2019 Conference Travel Grant awarded by the 9th World Congress for Korean Politics and  Society.

2018 POSCO TJ Park Foundation Research Grant. Joint researcher (PI: Iain Watson, Ajou University, Republic of Korea) 'Disaster Risk Reduction (DRR) in South East Asia: Evaluating New Opportunities for Asian ODA Cooperation in Water Security'.

2014-17 Hong Kong PhD Fellowship, Awarded by Hong Kong Research Grants Council.

2017 Conference Travel Grant awarded by the International Convention of Asian Scholars (ICAS).

2017 Conference Travel Grant awarded by the 8th World Congress for Korean Politics and Society.

2016 Visiting Fellowship awarded by the Asian Development Institute, Seoul National University, Seoul, Republic of Korea.


* Everyday political economy of competitiveness in South Korea

* National Social Responsibility and development marketization

* South Korea’s ODA and Saemaul Undong development programs in Southeast Asia

* Promotional politics and political economy

* Visual Politics: Film in International Political Economy (IPE) classrooms and everyday IPE