Giulia Miniero

Giulia Miniero

Visiting Assistant Professor of Marketing

Ph.D. in Business Administration and Management, Bocconi University, Milan, Italy 
Master Degree in Economics for Arts, Culture and Communication, Bocconi University, Milan, Italy

Office: Kaletsch Campus, Faculty Office 1
Phone: +41 91 985 22 78
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Giulia Miniero is a post doctoral researcher at Università della Svizzera Italiana (Lugano, Switzerland) and fellow of the Marketing Department of SDA Bocconi School of Management, in Milan, Italy. She teaches at Franklin University since 2013 helding class in Marketing, Integrated Marketing Communication and Product and Service Management.  After her master degree in Management for Arts, Culture and Communication from Bocconi University, she obtained a Ph.D in Business Administration and Management from the same university. Professor Miniero is interested in investigating how consumers take decisions and process information in the context of cultural and artistic consumption and how communication and branding strategies influence individuals.  Her articles appeared on Psychology and Marketing, International Journal of Research in Marketing, International Journal of Consumer Studies, Journal of Consumer Marketing.

2018-2019 Courses:

BUS 136Marketing in a Global ContextFALL 2018
BUS 286Product and Services ManagementFALL 2018
BUS 385Consumer Behavior in International MarketingFALL 2018
BUS 285Integrated Marketing CommunicationsSPRING 2019
BUS 383Digital MarketingSPRING 2019
MGT 541Consumer Behavior in Global MarketsSPRING 2019

Journal Publications:

Addis, M., Miniero, G.,Soscia, I., “Facind contradictory Emotions in Event Marketing”,  Journal of Consumer Marketing, forthcoming

Miniero, G., Addis, M., Rurale, (2014) A. “Effects of arousal, dominance and their interaction on pleasure in cultural environment”, Psychology and Marketing, vol 31, issue 8, Agosto, DOI: 10.1002/mar.20723

Miniero, G. Codini, A., Bonera, M., Bertoli, G., Corvi, E. (2014) “Being green: from attitude to  actual consumption”, International Journal of Consumer Studies, vol 8, issue 5, Agosto DOI: 10.1111/ijcs.12128

Hornik, J., Miniero, G., (2009) “Synchrony Effect on Customers' Response and Behavior", International Journal of Research in Marketing,  vol 26, issue 1, ISSN: 0167-8116

Jarach, D., Miniero, G., Zerbini, F., “When legacy carriers converge with low cost: the hybrid approach of Brussels Airlines”, Journal of Air Transport Management vol 15, issue 6, ISSN: 0969-6997

Hornik, J., Miniero, G., (2009) “Synchrony Effect on Customers' Response and Behavior", Recanati Business School (Tel Aviv) Working Paper Series, n°3, 2007

Ashkenazi, T., Miniero, G., Hornik, J. (2006) ”Exploring the Intentional Gap Between Signing an Organ Donor Card and Actual Behavior : Comparing the Jewish State and Christian Italy”, Journal of International Consumer Marketing, vol 18, issue 4, ISSN: 0896-1530