Adjunct Professor, Global Marketplace, and Sales
PhD in Management
EMBA, MSc in Architecture
Email: mmajer@fus.edu
Dr. Marko Majer is a seasoned marketing communications professional and business educator with over 30 years of international experience. He has been sitting proverbially on two chairs all his life: he has founded and then managed for over 25 years one of the leading marketing communications agencies in Slovenia, working for blue-chip clients, such as MasterCard, Coca-Cola, Ford, Nestlé, etc. The agency team under his leadership and himself personally have received over 80 international awards for their work. The challenges of leading a diverse and demanding creative team have encouraged him to research the young generation, Millennials, as talent in the European advertising industry for his doctorate, which was subsequently also published in a book.
He currently acts as a mentor to young leaders and startups and teaches his favorite topics of marketing and leadership with special attention to digital trends and responsible behavior at FUS and some other Swiss business schools. Marko is an avid traveler, fluent in 6 languages. He is a sports pilot and enjoys flying small aircraft around Europe, skiing and spending time outdoors.
Publications:
Majer, Marko: Evolution of Advertising Messages: Facts, Emotional Appeal and Shared Values. (in Columbus, N. (Ed.). Advances in Business and Management. Nova Science Publishers. [ publication in November 2021]
Majer, Marko: Leaders' Perspective of Millennial Employees in the Central & Eastern European Advertising Industry. JEEMS Journal of East European Management Studies. Volume 1/2020, No.25, pp. 139-161.
Kang, Jongsoo; Majer, Marko and Kim, Hyun-Jung: Empirical Study of Omnichannel Purchasing Pattern with Real Customer Data from Health and Lifestyle Company. Sustainability 2019, 11, 7185; doi:10.3390/su11247185 www.mdpi.com/journal/sustainability.
Lee, Mikyoung; Majer, Marko and Kim, Boyoung: The Social Welfare Service Delivery System to Reinforce Sustainable Social Participation. Social sciences 2019, 8, 258;doi:10.3390/socsci8090258.
Majer, Marko: Exploring leadership in the context of generation Y: study in the European advertising industry. IEDC Bled School of Management Postgraduate Studies. Doctoral disertation series, vol. 2, 2017. ISBN 978-961-6720-34-2.]
Majer, Marko: Reflection as a learning tool for managers (in Amann, W. & Goh, J. (Eds.). Phronesis in Business Schools: Reflections on Teaching and Learning. Information Age Publishing., 2017. ISBN: 978-1-64113-140-7.
IEDC Alumni magazine (Bled): Hierarchically driven leadership? Not well accepted by Generation Y! Interview with Dr. Marko Majer, 2016
Marketing Magazin (Ljubljana) Cover interview: Marko Majer - Ten Thousand Hours, 2015
Over 80 international and national awards for creative excellence in marketing: the agency team and / or own personal credit, 1998 - 2018
IEDC Alumni Achievement of the Year, 2016
H.K. McCann Award for Outstanding Managerial Performance, 2005