Minor Requirements (21 Credits)

Not open to International Management majors in any emphasis or Management minors.

Required Courses (15 Credits)

BUS 135Introduction to Business Systems
BUS 136Marketing in a Global Context
BUS 256Marketing Research Methods
BUS 285Integrated Marketing Communications
BUS 385Consumer Behavior in International Marketing

Elective Courses (6 Credits)

Two of the following:

BUS 236TMarketing for Movies
BUS 274Brand Management
BUS 308Advanced Marketing Research and Data Analysis
BUS 342Green Marketing and CSR
BUS 383Digital Marketing and Web Analytics