Inside Simbiosi | Week 2

Gaya Oganesyan, James Arnold, Max Eremeev, Thomas Lieber

Following our field trip to visit SIMBIOSI, the class was engaged in a debriefing discussion about what we had learned and experienced. The purpose of discussing our experiences was so that we were able to create a realistic and applicable plan for our case study. Most notably, we identified four business units vital to SIMBIOSI: Technology, Energy, Farm, and Innovation Center. These business units comprise the different areas of focus within SIMBIOSI and cover a wide range of products that provide various solutions for different clients.

Further, we introduced the notion of a circular economy in correlation to how SIMBIOSI conducts its business. A circular economy is a model of production and consumption that utilizes, sharing, leasing, reusing, repairing, refurbishing and recycling existing materials for as long as possible with the aim of reducing climate change, waste, pollution and biodiversity loss. We identified that this concept is core to what SIMBIOSI stands for, as they, i.e., only rent out their products to clients. Having identified integral parts which we wanted to include in our case study about SIMBIOSI, the group proceeded to create an outline.

As a class we started brainstorming different concepts that we could include in our outline. At first it was challenging, as we did not know where to begin since there was a lot of information. Everyone in the class expressed their ideas and opinions. We decided to focus on the key aspects of SIMBIOSI. From there on the information of the outline took place. After the outline was done, each group had to select which parts they were going to work on. So, as a group we had to decide and agree upon the sections. Our group specifically decided to work on the section of renewable energy. Overall, the process of creating an outline for the case study was a challenging process, but we worked together as a class and overcame the challenge.

In the following lessons, we began learning about the concepts of green marketing. We got a general grasp of the historic side of it. We were introduced to the concept of sustainable marketing,“Sustainable 4 C`s” which are; Customer Solutions, Customer Costs, Convenience, and Communication. We were also taught about the CSR and its definition with an overview of the topics. Through the first lessons, we began to form an image of how the class will be and the material that we will be learning about.

Along with our visit to SIMBIOSI, one of our group members visited ISE 2023 in Barcelona, where he learned how companies such as Samsung, LG, Panasonic and Epson manage their companies in order to make them more eco-efficient and friendly. Along with their new products which use recycled material to build motherboards, boxes, screens and speakers.

Overall, the lessons that we had, helped us to understand the way that the class will be proceeding, as well as the importance of the case study on SIMBIOSI.


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