Inside Simbiosi | Week 5

Gaya Oganesyan, James Arnold, Maxim Eremeev, Thomas Lieber

Since returning from academic travel, the BUS 342 class has been busy working on the Simbiosi project and presentation, which will be coming up in three weeks. The invitations for the Simbiosi event, which had been created by the marketing team at Franklin University, were presented to us, and as a class, we discussed ways to make it appear better and more aesthetically appealing. As a result, our class worked together to provide some feedback regarding the structure of the invitation. Eventually, we advised only a few changes, as the invitation looked good initially. Furthermore, as the deadline dates are approaching, we reevaluated and reassessed the framework of our case study and talked about where each of our groups is in the process, as well as how we can move things along more quickly. We went back and made some changes to the framework while also giving it a new look to see if there was anything else that needed to be altered.

On Monday, the 3rd of April, we had the opportunity to follow up with Vincenzo and his colleagues from Simbiosi in an online group meeting. Prior to the meeting, the group prepared a list of questions which was forwarded to Simbiosi ahead of time. Since Simbiosi is involved in many unique business areas, the class was grateful for the time that Vincenzo and his colleagues invested in further elaborating and giving us more insight into what Simbiosi does and how they differentiate themselves from other actors in this area of business. One notable development of understanding we gained from this meeting was that Simbiosi characterizes its competitive advantage as being a ‘one-stop-shop’ facilitator for most types of green solutions within the relevant business areas, and therefore can provide its clients with a smooth and solid experience starting at the green consulting level and ranging all the way to the application of green concepts.

Following our meeting with Simbiosi, we had the opportunity to meet with our colleagues from ENV 497, the Capstone class we are working alongside, to create a joint presentation on the 26th of April. During the meeting, we discussed the common structure we wanted to follow in order for us to make the most engaging and interesting type of presentation for our audience. Since the Capstone class is approaching this topic from an environmental science perspective and our class is analyzing the business and marketing side of Simbiosi, we are excited to work together and create a presentation that will provide our audience with a multidimensional and holistic understanding of Simbiosi within the broader topic of circular economy. We ultimately came to the understanding that the case study and the project that we are currently working on will only be successful if all of us in our class as well as our colleagues form ENV 497 collaborate on it, and not just in the groups that were assigned in. It is therefore necessary to incorporate the ideas and writing styles of all individuals into a single cohesive project in order to ensure that the analysis flows smoothly making for an exciting yet academically captivating experience for our guests on the 26th of April.

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