MSIM - Arts Management

Learn to be a responsible and collaborative leader and make the changes needed to safeguard our cultural and artistic heritage.

Created in partnership with the International Program in Arts Management (IPAM) at SDA Bocconi School of Management, this Master of Science in International Management (MSIM) - Arts Management is designed to provide both a practical and theoretical preparation for change-makers, future leaders and the next generation of art professionals. Through a rigorous curriculum and multicultural experience, the program strives towards preparing leaders for today’s international arts and heritage environment.

The program is designed as an applied-learning pathway, including live classroom seminars, online course work and a hands-on, dynamic, experiential learning opportunity. In conjunction with the elite International Program in Arts Management (IPAM) at SDA Bocconi, the program offers a series of masterclasses, a travel agenda through three countries with some of the world’s richest cultural heritage, open conversations, company visits, hackathons and other valuable experiences to provide cutting-edge practice. Students will gain the knowledge necessary for collaborating with multiple stakeholders to ensure responsible arts management. Main touchpoints are Law for Arts Management, Arts Collecting, Marketing for the Arts, Ethical Arts Management, Digitalization of Arts Communication and Management, while developing an entrepreneurial mindset and leveraging opportunities for networking and career development. Experience turning systemic challenges into functional solutions, through practical projects and strategies, applicable to any arts corporation and institution, business and cultural centers.

Students will actively be engaged in the individual design and execution of the program, through Franklin’s tailor-made and customizable study path, developing professional skills and international relationships along the way to support future impact and drive the transition toward a greener professional ecosystem and society.

Additionally, students will earn a Certificate of Arts Management from International Program in Arts Management (IPAM) in conjunction with the Franklin MSIM degree.


The MSIM - Arts Management leverages the best practices of in-class, online and on-site learning. Courses taught on the Franklin campus address contemporary managerial topics, are taught seminar-style in small groups, involve diverse international students from a variety of backgrounds and are delivered by experts with years of managerial experience. The online courses cover the latest, most relevant and most-applicable topics students can study and are designed and taught by industry leaders who work at organizations such as Google, the United Nations, Amazon and many others. The practical experiences give students the opportunity to work and network in an international organization. Working on actual projects, students get the knowledge, experience and credentials to launch into the next phase of their careers.

The Master is made of 3 main blocks:

  1. Courses and Individual Learning Journey (Fall – August to December, Lugano)

    During this term students will learn leadership and management in a participative and collaborative setting. The pace of this term is intense, and the experience provides the foundation for transformation. At the end of the term students will begin to be empowered as change agents. Faculty and instructors, many who are pioneers in their spheres of competence, share their expertise with students.

  2. Concentrations and Practical Experience (Spring and Summer – January to July, Lugano and Off-site)

    In the Spring and Summer term, students will deepen their expertise in collaboration with the with SDA Bocconi School of Management and a six-week practical experience. This term will allow students to develop the skills necessary to be competitive in their fields, with a deep dive in Heritage Management, Performing Arts, Consulting Management and an Italy Grand Tour Academic Travel.

  3. Thesis (Summer – July, Lugano)

    Students will be challenged in writing and presenting a capstone thesis under the supervision of Franklin faculty.

Fall (Aug–Dec)

Engage in a total immersion on responsible art leadership and management

Spring/Summer (Jan–Jul)

Engage in course concentrations and six weeks of practical and fulfilling experience

Summer (Jul)

Apply your learning in a capstone thesis project

Core seminars, in class and online learning, conferences and executive workshops Hybrid learning platform, including experiential travel throughout Italy, conferences, company visits, career workshops and seminars

Arts management project internship in a Cultural Heritage Centre, art gallery or similar

Professional and Personal Coaching

Course structure for MSIM - Arts Management

Tuition and Scholarships

Tuition for the MSIM - Arts Management is paid in Swiss Francs.

2022 - 2023 Tuition CHF 25,000

See additional estimates for direct and indirect expenses for Master's students

A merit scholarship is available for qualifying students admitted to the MSIM - Arts Management program. See Responsible Leadership Scholarship for details.

These skilled learning facilitators are experts and innovators that offer you multiple lenses through which to view and solve problems. Each individual on this list will be an important influence as you construct your path toward new ideas and career opportunities.


Assistant Professor, International Management

Ph.D. in Business Administration and Management, Bocconi University, Italy

Office: Kaletsch Campus, Office 5
Phone: +41 91 986 53 42

Tatiana Balushkina

Chair of the Academic Division of Communication, History and Politics
Associate Professor, Political Science

Ph.D. University of St. Gallen, Switzerland
M.A. Ludwig-Maximilians-Universität München, Germany

Office: Lowerre Academic Center, Office 16 
Phone: +41 91 985 22 63

Bernd Bucher

Adjunct Professor, Managerial Finance

PhD in Finance, University of St. Gallen, Switzerland.
MSc in Economics, London School of Economics and Political Science, UK.


Patrick Coggi

Adjunct Professor, International Business Economics

MSc Economics
BA Economics


Leonardo Conte

Adjunct Professor, Digital Transformation Strategies


Marco Dal Lago

Associate Professor, Italian and Comparative Literary & Cultural studies

Ph.D. The University of Chicago
M.A. The University of Chicago
B.A. Connecticut College

Office: Kaletsch Campus, Office 6
Phone: +41 91 986 53 17

Fabio Ferrari

Adjunct Professor, Global Issues and Leadership

MA European Studies, Hamburg University, Germany
MSc Global Affairs, Rutgers, The State University of New Jersey, USA
BA Communication and Social Sciences, Erfurt University, Germany


Jonas Haertle

Adjunct Professor, International Management

Doctor of Philosophy (PhD), International Business – Corporate Governance – University of St. Gallen
Master of Science, Marketing – Louisiana State University


Michael Hathorn

Adjunct Professor, Innovation and Project Management


Engineer in Informatics with an MBA (level II) (with special recognition: mention - June '88) at the ' Institut d'Informatique d'Entreprise (IIE), Grande Ecole d'Ingénieur. Specialised in Enterprise management and organisation.


Florence Labati

Adjunct Professor, Innovation and Design thinking

PhD in Technology and Innovation Management
Master of Business Administration (MBA)


Michael Lewrick

Adjunct Professor, Global Marketplace, and Sales

PhD in Management
EMBA, MSc in Architecture


Marko Majer


Ph.D. in Business Administration and Management, Bocconi University, Milan, Italy,
Master Degree in Economics for Arts, Culture and Communication, Bocconi University, Milan, Italy

Office: Kaletsch Campus, Office 1
Phone: +41 91 985 22 78

Giulia Miniero

Adjunct Professor, Leadership Development

MA in arts administration


Kim Polman

Adjunct Professor, Integrated Reporting

MSc Business Econometrics


Huub Savelkouls

Assistant Professor, International Management

Ph.D. Communication Sciences, Specialization in Corporate Social Responsibility, Università della Svizzera Italiana, Switzerland
M.Sc. Business Administration, Specialization in International Management, University of Amsterdam, Netherlands
B.Sc. International Business Administration, University of Vienna, Austria

Office: Kaletsch Campus, Office 5
Phone: +41 91 985 22 77

Mario Schultz

Adjunct Professor, Global Issues and Leadership


Beat Stettler

Affiliated Professor, Political Science

Ph.D. University of St.Gallen
M.A. University of Zurich

Office: Lowerre Academic Center, Office 5
Phone: +41 91 986 36 38

Oliver Strijbis

Assistant Professor of Finance

Ph.D. in Finance, Louisiana State University, Baton Rouge, USA
M.S. in Finance, Baton Rouge, USA
B.S. in International Economics and Management, Bocconi University, Milan, Italy

Office: Kaletsch Campus, Office 2
Phone: +41 91 986 53 24

David Suleiman


This participative and collaborative curriculum is designed to provide students with an intensive path of study that gives you a strong background in leadership, creates situations that build experience in collaboration and project management, and launches the next phase of your career through internships working on real ongoing projects. Each of the courses and workshops in the program is a facet of a complete perspective that will help you to be an effective agent of innovation.

Fall Courses

MGT 500 Leadership Development through Action
The Responsible Leadership Development program is the cornerstone of the MS in International Management. This seminar was designed in consultation with experts in leadership development, and executive coaches who work with leaders of Fortune 100 companies. The Leadership Development through Action Learning seminar begins in the fall semester with a one-week leadership seminar entitled “Leadership, Story Telling, and the Golden Rule.” While the world is facing unprecedented challenges with widening inequality, economic uncertainty and climate breakdown, powerful and impactful new leadership stories are emerging in business, governments and civil society. The Leadership Development through Action Learning culminates with the delivery and presentation of the Learning e-portfolio. There will be individual and team leadership experiences throughout the academic year.
MGT 510 International Management
The goal of this course is to familiarize managers with the field of international business, management and operations. In this course, students will review, critically consider, and discuss a variety of contemporary issues within international management, including how today’s managers are challenged to also act as Geopolitical Executive Officers (GEO). During this novel seminar students explore and learn about different managerial practices in different continents around the globe.
MGT 511 Digital Transformation Strategies
The goal of this course is to familiarize students with digital transformation and digitalization in dynamic organizations based on an interdisciplinary mix of models and techniques. How are organizations responding to the innovation and adaptation challenge? During this seminar, students will learn from important global players and expert professors about the different models that organizations are embracing to strategically address the digitalization opportunity. Students make practical use of their knowledge and learning from previous courses including digital marketing, organizational design, and financial management, by working in teams to conceptualize and implement a digital transformation strategy.
MGT 524 Resp Mgt for Sustainable Business
This course provides insights into the discourse on corporate social responsibility (CSR) and sustainability management and their practical relevance to corporations. The goal of the course is to enable students to gain an in-depth understanding of core theories of CSR—relating them to how corporations deal with ecological and social sustainability issues and stakeholder demands. Students will examine corporate initiatives that attempt to address sustainability challenges and how they are being evaluated in the public eye regarding the risk of greenwashing. Further, students will learn about various CSR standards and reporting tools that corporations can use to develop, implement, evaluate, and communicate about their environmental and social impacts. Attention will be paid to the rising topic of corporate digital responsibility and new frontiers of CSR regarding artificial intelligence and digital data governance. The course perspective is international highlighting cases and approaches from various countries. Learning methods of the course also aim at developing practical skills, including teamwork, presenting, and debating.
MGT 525 Innovation and Project Management
The objective of this course is to give a solid base and strength in managing from simple projects to complex ones. The focus will be on fostering and managing innovation in start-ups, large enterprises, international organizations, governments, or social businesses. This course introduces students to frameworks, cases and articles discussing where ideas come from, how an innovation ecosystem is created, principles of lean-hypothesis for launching new products, services and ventures.
MGT 530 Challenges in the New Global Marketplace
This course focuses on the development and implementation of a marketing strategy for a company. As such, the marketing strategy of a company is grounded on a deep analysis of the business environment in which it operates and a thorough understanding of the consumers and their ways of processing information. The course, provides students with the most relevant aspects of the marketing process giving an outline of the main decisions the company needs to focus on when dealing with the marketing plan preparation.
MGT 531 Global Issues and Responsible Leadership
This course focuses on the responsible leadership of the individual in the context of Corporate Social Responsibility and the United Nations 2030 Agenda. How are global managers preparing their companies to be sustainable for 2030 and beyond? Through examples and guidance from both the business and the NGO world, we will explore what is discussed at strategy tables and how organizations are constantly revisiting their value chains to ensure long term success. Students will be challenged to think critically, strategically, creatively, collaboratively, and compassionately. With this self-knowledge, students will be able to apply the mechanisms by which to successfully engage in social and global issues as individuals and as leaders of organizations.
MGT 535 International Business Economics
This course illustrates how economic analysis can help to guide the successful decision making of managers. In particular, this seminar will challenge some of the most deeply rooted beliefs of the old economy and introduce some of the tenets of the new economy of the 21st century. It will allow students to understand and critically engage with basic principles of mainstream economics, on one hand, and explore new paradigms, on the other hand. In particular, there will be a strong focus on the circular economy.
MGT 538 Reporting with Purpose
This course focuses on the interaction between reporting and corporate transformation. Corporate reporting used to be limited to annual financial reports describing past performance in combination with quarterly earnings updates for shareholders. Currently, most companies provide far more than financial updates, either because of legal requirements or voluntarily. Shareholders, but also many other stakeholders, want a better understanding of a company’s purpose and progress towards a more sustainable future, based on a clear narrative and relevant metrics. This is particularly true for companies planning to transform their business in response to climate change and other major social and environmental challenges. Transforming a company typically requires a change in the product or service offered, but also a change in the way a company operates (internal transformation) and how it relates to the outside world (external transformation). Furthermore, with intangibles such as corporate reputation and intellectual and human capital often representing 80% or more of enterprise value, non-financial metrics become increasingly important to capture the essence of a company’s competitive edge and long-term value. This course explores the role of integrated reporting, and how the reporting process both reflects and reinforces corporate transformation by building alignment and trust with both internal and external stakeholders. Key topics that will be discussed are materiality analysis, business transformation metrics, target setting, statement of purpose, ESG standards and raters, and sustainable finance.
MGT 545 Managerial Finance
This course examines the principles and practices of integrated frameworks for strategic financial decision-making. Attention is given to managerial financial decisions in a global market setting concerning such questions as how to obtain an adequate supply of capital and credit, and how to evaluate alternative sources of funds and their costs. Topics include the management of assets and liabilities, working capital management, capital budgeting, equity versus debt financing, capital structure, and financial forecasting.
MGT 550 Innovation and Design Thinking
This course emphasizes Design Thinking, an innovation approach that constantly focuses on customer needs and leads to solving problems and developing new ideas. Similar agile approaches are also considered: Lean Start-Up, Prototyping, Value Proposition Design, or the combination of Design Thinking with Data Analytics or System Thinking. In an interdisciplinary team, students learn to recognize the latent needs and expectations of various stakeholders. From these expectations, as many ideas as possible are generated, implemented, tested and refined in order to ultimately arrive at innovative solutions that offer real added value.
MGT 554 Organization Evolution and Design
This course examines the discipline and the art of organizational design with a focus on designing for purpose, responsiveness and collaboration. Sustainable success of organizations is heavily influenced by the extent to which the organizational structure and culture enable the execution of the chosen strategy. Organization Design & Development (OD) is the art of designing and implementing the right structure, and to develop and foster the appropriate culture. This interactive course is designed to provide students with a carefully selected set of frameworks and tools to align organizational structure and culture with strategy. Through case work, students will practice tools and methods to understand and cope with the wider complexity of organizational design and development.
MGT 562 Responsible Sales Strategies
In this course, the students explore the characteristics of responsible and high-performing sales managers, and get ideas on how to boost the sales team’s success and drive the organization's revenue through the role as a sales manager whether in a business-to-business (B2B) or a business-to-consumer (B2C) setting. Students will develop the skills they need to lead a sales team and drive revenue. They will learn to strengthen their personal leadership coaching, train their team colleague, and create a championship culture. This Responsible Sales Strategies course will challenge students to consider and try approaches and techniques proven in many industries and inspire them to consistently attain high performance in sales through responsible managerial approaches.

Spring Courses

MGT 512 Cult Intelligence Diversity Pract Bus
Evidence from research and practice demonstrates that cultural intelligence and diversity management practices positively affect different dimensions of organizational performance. In this course, we aim to introduce students to two groups of practices, explain the rationale behind using them in organizational settings, and discuss their implications for employees, companies, and society. In the first part of the course, students will examine cultural intelligence practices in global business contexts; analyze various correlations and impact on performance; cultivate greater awareness of how a heightened sensitivity to cultural intelligence can be integrated into successful, sustainable strategic plans that are aligned with values informed by respect for human differences. Understanding those differences through critical thinking, reflective exercise and role play simulations will complement the analytical work driven by student data collection and research assignments. In the second part of the course, students will understand the mechanism behind prejudices, stereotypes, and discrimination in organizational settings, discuss diversity management practices and policies that can help organizations and employees benefit from diversity, and increase their awareness on diversity topics.
MGT 514 Digitalization and Future of Business
How is the digital transformation changing the way private businesses and public institutions organize and operate their daily activities? How can established businesses innovate and adopt new technologies to compete in a highly competitive and digitalized landscape? Digital technologies, such as artificial intelligence (AI), cloud computing, internet of things (IoT), and more recently non-fungible tokens (NFTs) are rapidly transforming traditional industries while enabling fundamentally new business models. This course will enhance students' understanding of digital technologies and strategies. It will explore the managerial implications of such implementations on business practices within the main functional areas of a business, such as finance, marketing, and strategic management.
MGT 515 Business Analytics
Business Analytics is a necessary skill in today's world, since everything is quantified into the indicators and insights that are used for evidence based decision-making. This course applies analytics across multiple settings including business, government, and NGO/cultural institutions. In this course, students will utilize current software to generate meaningful data insights and enhance their data visualization skills. Moreover students will practice gathering data online, cleaning it, and ensuring its reliability and validity. Finally, and most importantly, students will learn to successfully communicate through charts and graphs to ultimately improve their innovative business practices.
MGT 519 Thesis and Methodology
Meeting the complex challenges of tomorrow requires us to take a systematic and methodologically informed approach to understanding the key mechanisms, actors, and issues involved. This course introduces students to both qualitative and quantitative methods taken from a number of different disciplines, but all aimed at understanding and managing real world challenges. As such, this course enables future managers to utilize methods taken from the social and natural sciences. The course consequently is designed to prepare students for their thesis projects, and to enable students to pursue their individual research interests. It also aims at providing students with a methodological skill-set that transfers to future projects and facilitates active managerial engagement.
MGT 521 Global Governance and the Management
Today, international management takes place in an interconnected and globalized world. Many of the most pressing challenges can therefore no longer be addressed by individual actors alone – be they managers, businesses, states, or international organizations. Rather, meeting global challenges like climate change, under-development, public health, or international security, calls for cooperation that brings together problem solvers from different fields, situated at different levels. To better understand the global context in which management challenges emerge, this course introduces students to a global governance perspective which traces the problem-solving capacities and interconnectedness of a multitude of different actors at global, regional, and local levels. Moving beyond a purely problem-solving focus, this course also focuses on the normative dimension of addressing global challenges today and tomorrow.
MGT 532 Arts Management
The course introduces key players in the cultural sector and the most pressing management challenges they face today. It provides an overview of current theories affecting cultural policy and outlines the socio-economic impact of the arts sector. It then offers, in its core section, insights into the managerial perspective of arts organizations - from small private galleries to state-funded museums - looking at best practices in governance, ethics as well as financial and environmental sustainability. Management theories will be presented in combination with an analysis of real life examples of organizational strategies.
MGT 533 Art Finance
This course explores the role of art as a financial asset and how financial wealth management services are leveraging on its importance. By illustrating the logistic, tax-related, financial and legal aspects of art related transactions, the course will outline the complexity and challenges of the financial aspects of the art market, acknowledging trends and discovering the role of intermediaries.

Summer Courses

Capstone Thesis


Franklin University Switzerland was founded on the idea that where you learn is as important as what you learn.  It makes a difference to study paths to global solutions in a variety of cultural crossroads such as Franklin campus, where students come from nearly 50 different countries; Switzerland, where multiple languages and cultures find common ground; or the United Nations, where countries work together to resolve issues that go beyond national borders.  Take advantage of these learning environments that are not only a learning opportunity in themselves, but that are also perfectly positioned for expanding your perspectives through European travel.

Living accomodationLiving Accommodations

Graduate students at Franklin are provided quiet, off-campus, apartment-style housing on their own floor at the Alba Residence. With panoramic views of Monte Bre and the historic center of Lugano, this building is a 10-minute walk from campus, and directly across the street from the Lugano Central Train Station. It is close to the main shopping district, and many cultural attractions.

Life in Lugano, Switzerland

Lugano provides an interesting, safe, and diverse setting for graduate students to learn and thrive. Italian in culture, but influenced by Swiss efficiency and quality, Lugano is an important Swiss city for finance, tourism and consumer goods. Switzerland is rated one of the highest in terms of quality of life thanks to its stable political scene, sustainable social system, and strong economy. It is often rated as one of the most innovative nations in the world. With one of the highest GDP per capita, Switzerland also has one of the lowest crime levels anywhere. Moreover the quality of food, as well as goods and services are very high quality, and Switzerland offers a wide range of opportunities for free time, leisure, culture and sport.


The MA in Responsible Arts Management was created in partnership with International Program in Arts Management (IPAM). You will have the opportunity to participate in Bocconi's six-week IPAM program and work with arts management practitioners in India, China and Italy.