3-16 July 2022

MSIM - Digital Transformation

Developed in partnership with future employers.

Prepare yourself to be the business leader of tomorrow. From day one, you will be immersed in a simulated working environment where your learning journey is at the center. You will learn on campus, online, peer-to-peer, in teams, through personal coaching and mentoring, and finally on the job, all in one internationally-focused Master's degree program. Work side-by-side with executives from top global organizations and obtain certificates for specific skills in your concentration.


Franklin's MSIM leverages the best practices of in-class, online and on-site learning. Courses taught on the Franklin campus address contemporary managerial topics, are taught seminar-style in small groups, involve diverse international students from a variety of backgrounds and are delivered by experts with years of managerial experience. The online courses cover the latest, most relevant and most-applicable topics students can study and are designed and taught by industry leaders who work at organizations such as Google, the United Nations, Amazon and many others. The practical experiences give students the opportunity to work and network in an international organization. Working on actual projects, students get the knowledge, experience and credentials to launch into the next phase of their careers.

The Master is made of 3 main blocks:

  1. Leadership and Management (Fall – September to December, Lugano)

    During this term students will learn leadership and management in a participative and collaborative setting. The pace of this term is intense, and the experience provides the foundation for transformation. At the end of the term students will begin to be empowered as change agents. Faculty and instructors, many who are pioneers in their spheres of competence, share their expertise with students.

  2. Knowledge and Skills for Employment (Spring – January to May, Lugano)

    In the spring term, students will deepen their expertise in collaboration, project management and self-management. This term is built in collaboration with partner institutions and will allow students to develop the skills necessary to be competitive in their fields. Students will join live conferences and network with experts and professionals from international organizations.

  3. Experiential In-Organization Learning (Summer – May to July, Geneva)

    Students will join project teams at partner institutions and gain hands-on experience in their chosen field of emphasis. Students will be challenged and trained to work on real ongoing projects sponsored by international organizations and businesses.

Fall (Aug–Dec)

Engage in 21st century leadership and management: a total immersion

Spring (Jan–May)

Build your learning portfolio with your tutor: in-depth knowledge and skills for employment

Summer (May–Jul)

Apply what you learned through consulting projects: a practical experience

Seminars, in-class learning, and executive workshops Hybrid learning platforms (online and in-class), company visits, conferences, career workshops, guest lectures and seminars

Digital Transformation: Working with global consulting firm and Lugano Living Lab, Digital Bootcamp in South Korea

Professional and Personal Coaching

The Program

Discover the complex world of digital transformation and correct the trajectory of business in line with principles of sustainability and responsible leadership.

The Master of Science in International Management with an emphasis in Digital Transformation is your next step toward understanding the ethical questions and technological potential of the 21st century. Big Data analysis, Machine Learning, Deep Learning, Artificial Intelligence, Robotics, Marketing and Digital Communication are just a few of the future-dominant practices that are advancing in our society. You will have access to the latest resources and certifications to improve your skills and knowledge, and you will co-create real solutions with impactful thought leaders and executives from global organizations.

This international, cross-cultural and inter-generational program will give you the opportunity to collaborate directly with people from multiple backgrounds, apply systemic thinking to business and organizational solutions, and travel for one week to South Korea to visit international tech giants like LG Electronics, Samsung and Hyundai.

Practical Experience

Digital Transformation Practices

Students will work with a Coach and an Academic Coordinator on a self-directed course that combines online study with learning expeditions to global companies active in the digital transformation space. Students will be able to choose a specialization in either Digital Marketing, Big Data Analysis or Artificial Intelligence as their focus for Digital Transformation Practices. Through a partnership with Coursera and under the guidance of their Academic Coordinator, students will enroll in special topic online classes to supplement their chosen specialization. Students will also have opportunities to engage with executives from companies such as Google and a ‘Big Four’ global consulting firm to gain additional skills for employability.

Digital Bootcamp - Seoul, South Korea

Students will spend one week in Seoul, South Korea learning about the most advanced technologies and visiting world-famous global Korean companies Samsung, LG Electronics and Hyundai. They will visit Seoul School of Integrated Sciences and Technologies (aSSIST) and learn more about digital transformation from faculty experts.

Working with Global Consulting Firm & Lugano Living Lab

Under the supervision of an in-company Project Leader, students will work on a six-week project and deliver their results to their project clients. Students will be asked to write up a final reflective report on the practical experience.


Graduates from this program will have a practical experience with one of the top four consulting firms in the world working with the Lugano Living Lab, an ecosystem of innovation. While you are a student in this Master's program, not only will you have the chance to work with leading professionals and entrepreneurs, but you will also gain the knowledge, skills and competencies to work in the digital transformation space. You will furthermore have a hands-on working experience in Digital Marketing, Big Data Analysis or Artificial Intelligence.

Tuition and Scholarships

Tuition for the Master of Science in International Management is paid in Swiss Francs.

2021 - 2022 Tuition CHF 25,000

See additional estimates for direct and indirect expenses for Master's students

A merit scholarship is available for qualifying students admitted to the Master of Science in International Management program. See Responsible Leadership Scholarship for details.

These skilled learning facilitators are experts and innovators that offer you multiple lenses through which to view and solve problems. Each individual on this list will be an important influence as you construct your path toward new ideas and career opportunities.

Branko Sain
Dean of Innovation and Impact, Franklin University Switzerland

Carlo Giardinetti
Dean of Executive Education and Global Outreach, Franklin University Switzerland


Adjunct Professor, Leadership Development

MA (Theory and Practice of Public Art and Design), Chelsea School of Art
Post Graduate Diploma (PG Dip), Glasgow School of Art
BA (Hons) Fine Art (Environmental Art)


Anthony Bennett

Adjunct Professor, Leadership Development

Executive Education in Leadership – Cambridge Judge Business School
PhD, Doctor of Philosophy - University of Ljubljana
Bachelor of Science, Chemistry – University of Ljubljana


Barbara Bulc

Adjunct Professor, Managerial Finance

PhD in Finance, University of St. Gallen, Switzerland.
MSc in Economics, London School of Economics and Political Science, UK.


Patrick Coggi

Adjunct Professor, International Business Economics

MSc Economics
BA Economics


Leonardo Conte

Adjunct Professor, Digital Transformation Strategies


Marco Dal Lago

Adjunct Professor, Organization Evolution and Design

Master in Moral Sciences – Ghent University
Bachelor in Social Work – HIRL College


Hans Donckers

Adjunct Professor, Organization Evolution and Design

Master Pedagogy – KU Leuven
Consultancy in Groups & Organizations’ (CIG0-program)
Ashridge Business School- Organizational Design


Geert Geens

Adjunct Professor, Global Issues and Leadership

MA European Studies, Hamburg University, Germany
MSc Global Affairs, Rutgers, The State University of New Jersey, USA
BA Communication and Social Sciences, Erfurt University, Germany


Jonas Haertle

Adjunct Professor, International Management

Doctor of Philosophy (PhD), International Business – Corporate Governance – University of St. Gallen
Master of Science, Marketing – Louisiana State University


Michael Hathorn

Adjunct Professor, Innovation and Design thinking

PhD in Technology and Innovation Management
Master of Business Administration (MBA)


Michael Lewrick

Adjunct Professor, Innovation and Project Management


Engineer in Informatics with an MBA (level II) (with special recognition: mention - June '88) at the ' Institut d'Informatique d'Entreprise (IIE), Grande Ecole d'Ingénieur. Specialised in Enterprise management and organisation.


Florence Labati

Adjunct Professor, Global Marketplace, and Sales

PhD in Management
EMBA, MSc in Architecture


Marko Majer


Ph.D. in Business Administration and Management, Bocconi University, Milan, Italy,
Master Degree in Economics for Arts, Culture and Communication, Bocconi University, Milan, Italy

Office: Kaletsch Campus, Office 1
Phone: +41 91 985 22 78

Giulia Miniero

Adjunct Professor, Leadership Development

MA in arts administration


Kim Polman

Adjunct Professor, Capstone Learning e-Portfolio

Master in Economics - Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften
Bachelor in Economics - Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften


Niels Rot

Adjunct Professor, Integrated Reporting

MSc Business Econometrics


Huub Savelkouls

Adjunct Professor, Global Issues and Leadership


Beat Stettler


This participative and collaborative curriculum is designed to provide students with an intensive path of study that gives you a strong background in leadership, creates situations that build experience in collaboration and project management, and launches the next phase of your career through internships working on real ongoing projects. Each of the courses and workshops in the program is a facet of a complete perspective that will help you to be an effective agent of innovation.

MSIM Courses

MGT 500 Leadership Development through Action
The Responsible Leadership Development program is the cornerstone of the MS in International Management. This seminar was designed in consultation with experts in leadership development, and executive coaches who work with leaders of Fortune 100 companies. The Leadership Development through Action Learning seminar begins in the fall semester with a one-week leadership seminar entitled “Leadership, Story Telling, and the Golden Rule.” While the world is facing unprecedented challenges with widening inequality, economic uncertainty and climate breakdown, powerful and impactful new leadership stories are emerging in business, governments and civil society. The Leadership Development through Action Learning culminates with the delivery and presentation of the Learning e-portfolio. There will be individual and team leadership experiences throughout the academic year.
MGT 510 International Management
The goal of this course is to familiarize managers with the field of international business, management and operations. In this course, students will review, critically consider, and discuss a variety of contemporary issues within international management, including how today’s managers are challenged to also act as Geopolitical Executive Officers (GEO). During this novel seminar students explore and learn about different managerial practices in different continents around the globe.
MGT 511 Digital Transformation Strategies
The goal of this course is to familiarize students with digital transformation and digitalization in dynamic organizations based on an interdisciplinary mix of models and techniques. How are organizations responding to the innovation and adaptation challenge? During this seminar, students will learn from important global players and expert professors about the different models that organizations are embracing to strategically address the digitalization opportunity. Students make practical use of their knowledge and learning from previous courses including digital marketing, organizational design, and financial management, by working in teams to conceptualize and implement a digital transformation strategy.
MGT 525 Innovation and Project Management
The objective of this course is to give a solid base and strength in managing from simple projects to complex ones. The focus will be on fostering and managing innovation in start-ups, large enterprises, international organizations, governments, or social businesses. This course introduces students to frameworks, cases and articles discussing where ideas come from, how an innovation ecosystem is created, principles of lean-hypothesis for launching new products, services and ventures.
MGT 530 Challenges in the New Global Marketplace
This course focuses on the development and implementation of a marketing strategy for a company. As such, the marketing strategy of a company is grounded on a deep analysis of the business environment in which it operates and a thorough understanding of the consumers and their ways of processing information. The course, provides students with the most relevant aspects of the marketing process giving an outline of the main decisions the company needs to focus on when dealing with the marketing plan preparation.
MGT 531 Global Issues and Responsible Leadership
This course focuses on the responsible leadership of the individual in the context of Corporate Social Responsibility and the United Nations 2030 Agenda. How are global managers preparing their companies to be sustainable for 2030 and beyond? Through examples and guidance from both the business and the NGO world, we will explore what is discussed at strategy tables and how organizations are constantly revisiting their value chains to ensure long term success. Students will be challenged to think critically, strategically, creatively, collaboratively, and compassionately. With this self-knowledge, students will be able to apply the mechanisms by which to successfully engage in social and global issues as individuals and as leaders of organizations.
MGT 535 International Business Economics
This course illustrates how economic analysis can help to guide the successful decision making of managers. In particular, this seminar will challenge some of the most deeply rooted beliefs of the old economy and introduce some of the tenets of the new economy of the 21st century. It will allow students to understand and critically engage with basic principles of mainstream economics, on one hand, and explore new paradigms, on the other hand. In particular, there will be a strong focus on the circular economy.
MGT 538 Reporting with Purpose
This course focuses on the interaction between reporting and corporate transformation. Corporate reporting used to be limited to annual financial reports describing past performance in combination with quarterly earnings updates for shareholders. Currently, most companies provide far more than financial updates, either because of legal requirements or voluntarily. Shareholders, but also many other stakeholders, want a better understanding of a company’s purpose and progress towards a more sustainable future, based on a clear narrative and relevant metrics. This is particularly true for companies planning to transform their business in response to climate change and other major social and environmental challenges. Transforming a company typically requires a change in the product or service offered, but also a change in the way a company operates (internal transformation) and how it relates to the outside world (external transformation). Furthermore, with intangibles such as corporate reputation and intellectual and human capital often representing 80% or more of enterprise value, non-financial metrics become increasingly important to capture the essence of a company’s competitive edge and long-term value. This course explores the role of integrated reporting, and how the reporting process both reflects and reinforces corporate transformation by building alignment and trust with both internal and external stakeholders. Key topics that will be discussed are materiality analysis, business transformation metrics, target setting, statement of purpose, ESG standards and raters, and sustainable finance.
MGT 545 Managerial Finance
This course examines the principles and practices of integrated frameworks for strategic financial decision-making. Attention is given to managerial financial decisions in a global market setting concerning such questions as how to obtain an adequate supply of capital and credit, and how to evaluate alternative sources of funds and their costs. Topics include the management of assets and liabilities, working capital management, capital budgeting, equity versus debt financing, capital structure, and financial forecasting.
MGT 550 Innovation and Design Thinking
This course emphasizes Design Thinking, an innovation approach that constantly focuses on customer needs and leads to solving problems and developing new ideas. Similar agile approaches are also considered: Lean Start-Up, Prototyping, Value Proposition Design, or the combination of Design Thinking with Data Analytics or System Thinking. In an interdisciplinary team, students learn to recognize the latent needs and expectations of various stakeholders. From these expectations, as many ideas as possible are generated, implemented, tested and refined in order to ultimately arrive at innovative solutions that offer real added value.
MGT 554 Organization Evolution and Design
This course examines the discipline and the art of organizational design with a focus on designing for purpose, responsiveness and collaboration. Sustainable success of organizations is heavily influenced by the extent to which the organizational structure and culture enable the execution of the chosen strategy. Organization Design & Development (OD) is the art of designing and implementing the right structure, and to develop and foster the appropriate culture. This interactive course is designed to provide students with a carefully selected set of frameworks and tools to align organizational structure and culture with strategy. Through case work, students will practice tools and methods to understand and cope with the wider complexity of organizational design and development.
MGT 562 Responsible Sales Strategies
In this course, the students explore the characteristics of responsible and high-performing sales managers, and get ideas on how to boost the sales team’s success and drive the organization's revenue through the role as a sales manager whether in a business-to-business (B2B) or a business-to-consumer (B2C) setting. Students will develop the skills they need to lead a sales team and drive revenue. They will learn to strengthen their personal leadership coaching, train their team colleague, and create a championship culture. This Responsible Sales Strategies course will challenge students to consider and try approaches and techniques proven in many industries and inspire them to consistently attain high performance in sales through responsible managerial approaches.
MGT 604 Capstone Learning ePortfolio
This course provides students with the opportunity to build the framework for their e-portfolios and to begin the process of being active self-observers and responsible learners. Students will learn to critically assess their academic and professional work, their leadership effectiveness, their emotional and cultural intelligence development, and the skills and knowledge gained during their practical experience. This continuous assessment of learning requires thoughtful and regular reflection by the student on their learning experiences so as to make connections among different courses, academic and professional experiences, and to adjust their learning goals and experiences accordingly. e-Portfolios are effective learning tools because they support the student's own knowledge construction, make otherwise invisible aspects of the learning process visible, and place agency in the hands of students, which fosters the student's motivation.

Digital Transformation

MGT 564 Digital Transformation Practices
Students will work with a faculty advisor on a self-directed course of study that combines online study with classroom seminars. Students will be able to choose a specialization within Digital Transformation in either Artificial Intelligence, Digital Marketing, or Big Data. The academic learning will be linked with experiential learning opportunities, including, company visits, practitioner’s workshops, certificate programs, interviews with experts in the field and other opportunities for networking, mentoring and conversations. After completing the course work for MGT 564 students will travel to South Korea for a one week “Digital Boot Camp” to engage with leading companies in Seoul, a global hi-tech hub.
MGT 603 Practical Experience-Digital Transformat
Working with Consulting Teams: Students will be challenged with a real consulting project and work directly with one of the top four global consulting companies and the Lugano Living Lab. In addition to an agreed upon deliverable to the Lugano Living Lab, students will be required to write up a final report on the field study and practical experience that discusses how the Digital Transformation course work informs their final project and how the experience functions as a capstone to the entire MSIM experience.


Learning Platform

CourseraIn addition to Curriculum courses, Coursera learning platform gives you access to unlimited online certificate education for 12 months to upgrade your skills and improve your hireability. 




Franklin University Switzerland was founded on the idea that where you learn is as important as what you learn.  It makes a difference to study paths to global solutions in a variety of cultural crossroads such as Franklin campus, where students come from nearly 50 different countries; Switzerland, where multiple languages and cultures find common ground; or the United Nations, where countries work together to resolve issues that go beyond national borders.  Take advantage of these learning environments that are not only a learning opportunity in themselves, but that are also perfectly positioned for expanding your perspectives through European travel.

Living accomodationLiving Accommodations

Graduate students at Franklin are provided quiet, off-campus, apartment-style housing on their own floor at the Alba Residence. With panoramic views of Monte Bre and the historic center of Lugano, this building is a 10-minute walk from campus, and directly across the street from the Lugano Central Train Station. It is close to the main shopping district, and many cultural attractions.

Life in Lugano, Switzerland

Lugano provides an interesting, safe, and diverse setting for graduate students to learn and thrive. Italian in culture, but influenced by Swiss efficiency and quality, Lugano is an important Swiss city for finance, tourism and consumer goods. Switzerland is rated one of the highest in terms of quality of life thanks to its stable political scene, sustainable social system, and strong economy. It is often rated as one of the most innovative nations in the world. With one of the highest GDP per capita, Switzerland also has one of the lowest crime levels anywhere. Moreover the quality of food, as well as goods and services are very high quality, and Switzerland offers a wide range of opportunities for free time, leisure, culture and sport.