MA in Responsible Arts Management and Cultural Heritage

Learn to be a responsible and collaborative leader and make the changes needed to safeguard our cultural and artistic heritage.

Created in partnership with the International Program in Arts Management (IPAM) at SDA Bocconi School of Management, this MA in Responsible Arts Management and Cultural Heritage is designed to provide both a practical and theoretical preparation for change-makers, future leaders and the next generation of art professionals. Through a rigorous curriculum and multicultural experience, the program strives towards preparing leaders for today’s international arts and heritage environment.

The program is designed as an applied-learning pathway, including live classroom seminars, online course work and a hands-on, dynamic, experiential learning opportunity. In conjunction with the elite International Program in Arts Management (IPAM) at SDA Bocconi, the program offers a series of masterclasses, a travel agenda through three countries with some of the world’s richest cultural heritage, open conversations, company visits, hackathons and other valuable experiences to provide cutting-edge practice. Students will gain the knowledge necessary for collaborating with multiple stakeholders to ensure responsible arts management. Main touchpoints are Law for Arts Management, Arts Collecting, Marketing for the Arts, Ethical Arts Management, Digitalization of Arts Communication and Management, while developing entrepreneurial mindset and leveraging opportunities for networking and career development. Experience turning systemic challenges into functional solutions, through practical projects and strategies, applicable to any arts corporation and institution, business and cultural centers.

Students will actively be engaged in the individual design and execution of the program, through Franklin’s tailor-made and customizable study-path, developing professional skills and international relationships along the way to support future impact and drive the transition toward a greener professional ecosystem and society.

Additionally, students will earn a Certificate of Arts Management from International Program in Arts Management (IPAM) in conjunction with the Franklin Master of Arts degree.


The M.A. in Responsible Arts Management and Cultural Heritage leverages the best practices of in-class, online and on-site learning. Courses taught on the Franklin campus address contemporary managerial topics, are taught seminar-style in small groups, involve diverse international students from a variety of backgrounds and are delivered by experts with years of managerial experience. The online courses cover the latest, most relevant and most-applicable topics students can study and are designed and taught by industry leaders who work at organizations such as Google, the United Nations, Amazon and many others. The practical experiences give students the opportunity to work and network in an international organization. Working on actual projects, students get the knowledge, experience and credentials to launch into the next phase of their careers.

The Master is made of 3 main blocks:

  1. Leadership and Management (Fall – August to December, Lugano)

    During this term students will learn leadership and management in a participative and collaborative setting. The pace of this term is intense, and the experience provides the foundation for transformation. At the end of the term students will begin to be empowered as change agents. Faculty and instructors, many who are pioneers in their spheres of competence, share their expertise with students.

  2. Knowledge and Skills for Employment (Spring – January to May, Lugano)

    In the spring term, students will deepen their expertise in collaboration, project management and self-management. This term is built in collaboration with partner institutions and will allow students to develop the skills necessary to be competitive in their fields. Students will join live conferences and network with experts and professionals from international organizations.

  3. Experiential In-Organization Learning (Summer – May to July, On-Location)

    Students will join project teams at partner institutions and gain hands-on experience. Students will be challenged and trained to work on real ongoing projects sponsored by international organizations and businesses.

Fall (Aug–Dec)

Engage in a total immersion on responsible art leadership and management

Spring (Jan–May)

Build your learning portfolio by choosing a multidisciplinary study curriculum

Summer (May–Jul)

Apply your learning in a practical and fulfilling experience

Core seminars, in class and online learning, conferences and executive workshops Hybrid learning platform, including experiential learning travel to India, China and Italy, conferences, company visits, career workshops and seminars

Arts management project internship in a Cultural Heritage Centre, art gallery or similar

Professional and Personal Coaching

Course structure for M.A. in Responsible Arts Management and Cultural Heritage

The Program

The program is divided into a Common Core and the Responsible Arts Management and Cultural Heritage dedicated Learning Portfolio. The participative and collaborative curriculum of the Common Core is designed to provide students with a strong background in leadership, marketing, finance, project management, and other elements of business through the lens of sustainability, ethics and responsible management. The dedicated Learning Portfolio includes selected sessions and classes, experiential learning through travel and project-based work, consisting in five modules:

  • Module 1: one-week Consulting Management for the Arts Module, introducing students to the consulting profession, techniques and methods - in Mumbai, India
  • Module 2: ten-day Performing and Visual Arts Management Module, analyzing future trends and organizations working in the performing arts field - in New Delhi, India
  • Module 3: five-day International Arts Production Module, observing different cultural institutions engaged in the protection, enhancement and conservation of heritage - in Beijing, China
  • Module 4: ten-day Heritage Management Module, focusing on the opportunities and reality of art management and administration - in Milan with the IPAM Study Tour, Italy
  • Module 5, Project based learning, Internship and Final Project

Practical Experience

Students will work with coaches and professors on a self-directed program of study, combining online study with practical field experience in arts and cultural heritage host institutions, focusing on consulting methods, art management, administration and specific challenges in the creative, visual and performing arts sector. The learning portfolio includes selected sessions and classes, experiential learning through travel and project-based work, consisting in five modules conducted through travel to India, China and Italy. The agenda touches topics such as leadership, future trends and innovation of cultural institutions, with a collection of case studies and success stories, and firsthand learning in interactions with industry experts and professionals. Students will engage in a combination of field visits, guest lectures and presentation, group discussion and projects, traveling for six weeks between Asia and Europe, a unique journey specifically designed around Asian and Italian art, market peculiarities and cultural environment.

Tuition and Scholarships

Tuition for the Master of Arts in Responsible Arts Management is paid in Swiss Francs.

2021 - 2022 Tuition CHF 25,000

See additional estimates for direct and indirect expenses for Master's students

A merit scholarship is available for qualifying students admitted to the Master of Arts in Responsible Arts Management program. See Responsible Leadership Scholarship for details.

These skilled learning facilitators are experts and innovators that offer you multiple lenses through which to view and solve problems. Each individual on this list will be an important influence as you construct your path toward new ideas and career opportunities.

Branko Sain
Dean of Innovation and Impact, Franklin University Switzerland

Carlo Giardinetti
Dean of Executive Education and Global Outreach, Franklin University Switzerland


Adjunct Professor, Leadership Development

MA (Theory and Practice of Public Art and Design), Chelsea School of Art
Post Graduate Diploma (PG Dip), Glasgow School of Art
BA (Hons) Fine Art (Environmental Art)


Anthony Bennett

Adjunct Professor, Leadership Development

Executive Education in Leadership – Cambridge Judge Business School
PhD, Doctor of Philosophy - University of Ljubljana
Bachelor of Science, Chemistry – University of Ljubljana


Barbara Bulc

Adjunct Professor, Managerial Finance

PhD in Finance, University of St. Gallen, Switzerland.
MSc in Economics, London School of Economics and Political Science, UK.


Patrick Coggi

Adjunct Professor, International Business Economics

MSc Economics
BA Economics


Leonardo Conte

Adjunct Professor, Digital Transformation Strategies


Marco Dal Lago

Adjunct Professor, Organization Evolution and Design

Master in Moral Sciences – Ghent University
Bachelor in Social Work – HIRL College


Hans Donckers

Associate Professor, Art History and Visual Communication

Ph.D. Université Paris X
M.A. Université Paris X
B.A. Université Paris X

Office: Lowerre Academic Center, North Campus, Office 15
Phone: +41 91 986 36 51

Gabriel Gee

Adjunct Professor, Organization Evolution and Design

Master Pedagogy – KU Leuven
Consultancy in Groups & Organizations’ (CIG0-program)
Ashridge Business School- Organizational Design


Geert Geens

Adjunct Professor, Global Issues and Leadership

MA European Studies, Hamburg University, Germany
MSc Global Affairs, Rutgers, The State University of New Jersey, USA
BA Communication and Social Sciences, Erfurt University, Germany


Jonas Haertle

Adjunct Professor, International Management

Doctor of Philosophy (PhD), International Business – Corporate Governance – University of St. Gallen
Master of Science, Marketing – Louisiana State University


Michael Hathorn

Adjunct Professor, Innovation and Project Management


Engineer in Informatics with an MBA (level II) (with special recognition: mention - June '88) at the ' Institut d'Informatique d'Entreprise (IIE), Grande Ecole d'Ingénieur. Specialised in Enterprise management and organisation.


Florence Labati

Adjunct Professor, Innovation and Design thinking

PhD in Technology and Innovation Management
Master of Business Administration (MBA)


Michael Lewrick

Adjunct Professor, Global Marketplace, and Sales

PhD in Management
EMBA, MSc in Architecture


Marko Majer


Ph.D. in Business Administration and Management, Bocconi University, Milan, Italy,
Master Degree in Economics for Arts, Culture and Communication, Bocconi University, Milan, Italy

Office: Kaletsch Campus, Office 1
Phone: +41 91 985 22 78

Giulia Miniero

Adjunct Professor, Leadership Development

MA in arts administration


Kim Polman

Adjunct Professor, Capstone Learning e-Portfolio

Master in Economics - Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften
Bachelor in Economics - Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften


Niels Rot

Adjunct Professor, Integrated Reporting

MSc Business Econometrics


Huub Savelkouls

Adjunct Professor, Global Issues and Leadership


Beat Stettler

President, Franklin University Switzerland Professor, Archaeology

Ph.D. Bryn Mawr College, USA
M.A. Bryn Mawr College, USA
B.A. University of Pennsylvania, USA

Office: Villa, Kaletsch Campus
Phone: +41 91 985 22 66

P. Gregory Warden


This participative and collaborative curriculum is designed to provide students with an intensive path of study that gives you a strong background in leadership, creates situations that build experience in collaboration and project management, and launches the next phase of your career through internships working on real ongoing projects. Each of the courses and workshops in the program is a facet of a complete perspective that will help you to be an effective agent of innovation.


MGT 500 Leadership Development through Action
The Responsible Leadership Development program is the cornerstone of the MS in International Management. This seminar was designed in consultation with experts in leadership development, and executive coaches who work with leaders of Fortune 100 companies. The Leadership Development through Action Learning seminar begins in the fall semester with a one-week leadership seminar entitled “Leadership, Story Telling, and the Golden Rule.” While the world is facing unprecedented challenges with widening inequality, economic uncertainty and climate breakdown, powerful and impactful new leadership stories are emerging in business, governments and civil society. The Leadership Development through Action Learning culminates with the delivery and presentation of the Learning e-portfolio. There will be individual and team leadership experiences throughout the academic year.
MGT 510 International Management
The goal of this course is to familiarize managers with the field of international business, management and operations. In this course, students will review, critically consider, and discuss a variety of contemporary issues within international management, including how today’s managers are challenged to also act as Geopolitical Executive Officers (GEO). During this novel seminar students explore and learn about different managerial practices in different continents around the globe.
MGT 511 Digital Transformation Strategies
The goal of this course is to familiarize students with digital transformation and digitalization in dynamic organizations based on an interdisciplinary mix of models and techniques. How are organizations responding to the innovation and adaptation challenge? During this seminar, students will learn from important global players and expert professors about the different models that organizations are embracing to strategically address the digitalization opportunity. Students make practical use of their knowledge and learning from previous courses including digital marketing, organizational design, and financial management, by working in teams to conceptualize and implement a digital transformation strategy.
MGT 525 Innovation and Project Management
The objective of this course is to give a solid base and strength in managing from simple projects to complex ones. The focus will be on fostering and managing innovation in start-ups, large enterprises, international organizations, governments, or social businesses. This course introduces students to frameworks, cases and articles discussing where ideas come from, how an innovation ecosystem is created, principles of lean-hypothesis for launching new products, services and ventures.
MGT 530 Challenges in the New Global Marketplace
This course focuses on the development and implementation of a marketing strategy for a company. As such, the marketing strategy of a company is grounded on a deep analysis of the business environment in which it operates and a thorough understanding of the consumers and their ways of processing information. The course, provides students with the most relevant aspects of the marketing process giving an outline of the main decisions the company needs to focus on when dealing with the marketing plan preparation.
MGT 531 Global Issues and Responsible Leadership
This course focuses on the responsible leadership of the individual in the context of Corporate Social Responsibility and the United Nations 2030 Agenda. How are global managers preparing their companies to be sustainable for 2030 and beyond? Through examples and guidance from both the business and the NGO world, we will explore what is discussed at strategy tables and how organizations are constantly revisiting their value chains to ensure long term success. Students will be challenged to think critically, strategically, creatively, collaboratively, and compassionately. With this self-knowledge, students will be able to apply the mechanisms by which to successfully engage in social and global issues as individuals and as leaders of organizations.
MGT 535 International Business Economics
This course illustrates how economic analysis can help to guide the successful decision making of managers. In particular, this seminar will challenge some of the most deeply rooted beliefs of the old economy and introduce some of the tenets of the new economy of the 21st century. It will allow students to understand and critically engage with basic principles of mainstream economics, on one hand, and explore new paradigms, on the other hand. In particular, there will be a strong focus on the circular economy.
MGT 545 Managerial Finance
This course examines the principles and practices of integrated frameworks for strategic financial decision-making. Attention is given to managerial financial decisions in a global market setting concerning such questions as how to obtain an adequate supply of capital and credit, and how to evaluate alternative sources of funds and their costs. Topics include the management of assets and liabilities, working capital management, capital budgeting, equity versus debt financing, capital structure, and financial forecasting.
MGT 550 Innovation and Design Thinking
This course emphasizes Design Thinking, an innovation approach that constantly focuses on customer needs and leads to solving problems and developing new ideas. Similar agile approaches are also considered: Lean Start-Up, Prototyping, Value Proposition Design, or the combination of Design Thinking with Data Analytics or System Thinking. In an interdisciplinary team, students learn to recognize the latent needs and expectations of various stakeholders. From these expectations, as many ideas as possible are generated, implemented, tested and refined in order to ultimately arrive at innovative solutions that offer real added value.
MGT 553 The Future of Work
Through this topics course students will explore the major trends that will shape the future of work. Different scenarios will be analyzed and discussed looking at the implications for the global economy, the organizations and the individuals. What new management practices do such implications suggest? How can organizations foster adaptability and resilience to face the changes that the future of work will bring? The course introduces novel tools and practices from the fast emerging movement of agile/self-organized companies and make them practically available for leaders operating in organizations that are more traditional. Topics may be focused on: Talent Management, Project Management, Resiliency Management, Responsible Management and Change Management.
MGT 554 Organization Evolution and Design
This course examines the discipline and the art of organizational design with a focus on designing for purpose, responsiveness and collaboration. Sustainable success of organizations is heavily influenced by the extent to which the organizational structure and culture enable the execution of the chosen strategy. Organization Design & Development (OD) is the art of designing and implementing the right structure, and to develop and foster the appropriate culture. This interactive course is designed to provide students with a carefully selected set of frameworks and tools to align organizational structure and culture with strategy. Through case work, students will practice tools and methods to understand and cope with the wider complexity of organizational design and development.
MGT 600 Career Strategies
Creating an effective personal professional image is essential to approach the business market; without it, even if a student has excellent capabilities and skills, it is almost impossible to be selected for the perfect job opportunity. In the Career Strategies workshop, students reflect upon their competencies, goals, and preferences; clarify their career objectives; and then form a professional image. The course will then provide students with the major tools needed to present themselves effectively to the marketplace: CV, cover letter, online social image (professional social networks & hints for online presence in general), job interview management. Students will also explore the importance of acquiring a lifelong-learning mindset.
MGT 604 Capstone Learning ePortfolio
This course provides students with the opportunity to build the framework for their e-portfolios and to begin the process of being active self-observers and responsible learners. Students will learn to critically assess their academic and professional work, their leadership effectiveness, their emotional and cultural intelligence development, and the skills and knowledge gained during their practical experience. This continuous assessment of learning requires thoughtful and regular reflection by the student on their learning experiences so as to make connections among different courses, academic and professional experiences, and to adjust their learning goals and experiences accordingly. e-Portfolios are effective learning tools because they support the student's own knowledge construction, make otherwise invisible aspects of the learning process visible, and place agency in the hands of students, which fosters the student's motivation.
MGT 605 Practical Experience-Sustainable Food Sy
This program is an essential tool for global and local businesses to nurture leadership talent. It offers professionals in the food industry new knowledge and insights to enhance skills. It gives them the opportunity gain new perspectives, and develop systemic thinking to deal with the complexity and unintended consequences of our global food supply chain. Students will work with coaches and professors on a self-directed program of study, combining online study with practical field experience in Food Tech startups, global corporations or NGOs, focusing on production and consumption patterns, value chains and specific food system challenges. The learning portfolio includes selected sessions and classes, experiential learning through travel and project-based work, consisting in five modules touching topics such as leadership, ecosystems, and food complexity, with a collection of case studies and success stories. A one-month dynamic boot camp, field trips and company visit are also part of the agenda, enabling students to meet international experts, participate in self-paced masterclasses and mentoring sessions. Further to the standard program curriculum, the Future Food Institute [FFI] offers a selection of international Field Schools during the Summer semester to cultivate firsthand experience on extraordinary best practices, startups, and innovative projects from the global sustainable development system.


Learning Platform

CourseraIn addition to Curriculum courses, Coursera learning platform gives you access to unlimited online certificate education for 12 months to upgrade your skills and improve your hireability. 



Franklin University Switzerland was founded on the idea that where you learn is as important as what you learn.  It makes a difference to study paths to global solutions in a variety of cultural crossroads such as Franklin campus, where students come from nearly 50 different countries; Switzerland, where multiple languages and cultures find common ground; or the United Nations, where countries work together to resolve issues that go beyond national borders.  Take advantage of these learning environments that are not only a learning opportunity in themselves, but that are also perfectly positioned for expanding your perspectives through European travel.

Living accomodationLiving Accommodations

Graduate students at Franklin are provided quiet, off-campus, apartment-style housing on their own floor at the Alba Residence. With panoramic views of Monte Bre and the historic center of Lugano, this building is a 10-minute walk from campus, and directly across the street from the Lugano Central Train Station. It is close to the main shopping district, and many cultural attractions.

Life in Lugano, Switzerland

Lugano provides an interesting, safe, and diverse setting for graduate students to learn and thrive. Italian in culture, but influenced by Swiss efficiency and quality, Lugano is an important Swiss city for finance, tourism and consumer goods. Switzerland is rated one of the highest in terms of quality of life thanks to its stable political scene, sustainable social system, and strong economy. It is often rated as one of the most innovative nations in the world. With one of the highest GDP per capita, Switzerland also has one of the lowest crime levels anywhere. Moreover the quality of food, as well as goods and services are very high quality, and Switzerland offers a wide range of opportunities for free time, leisure, culture and sport.



The MA in Responsible Arts Management was created in partnership with International Program in Arts Management (IPAM). You will have the opportunity to participate in Bocconi's six-week IPAM program and work with arts management practitioners in India, China and Italy.