"Be the change that you wish to see in the world." — Mahatma Gandhi

"Be the change that you wish to see in the world." — Mahatma Gandhi


Meet Us

Learn to be a responsible and collaborative leader and make the changes needed to safeguard our cultural and artistic heritage.

Created in partnership with SDA Bocconi School of Management, this MA in Responsible Arts Management and Cultural Heritage is designed to provide both a practical and theoretical preparation for change-makers, future leaders and the next generation of art professionals. Through a rigorous curriculum and multicultural experience, the program strives towards preparing leaders for today’s international arts and heritage environment.

The program is designed as an applied-learning pathway, including live classroom seminars, online course work and a hands-on, dynamic, experiential learning opportunity. In conjunction with the elite International Program in Arts Management (IPAM) at SDA Bocconi, the program offers a series of masterclasses, a travel agenda through three countries with some of the world’s richest cultural heritage, open conversations, company visits, hackathons and other valuable experiences to provide cutting-edge practice. Students will gain the knowledge necessary for collaborating with multiple stakeholders to ensure responsible arts management. Main touchpoints are Law for Arts Management, Arts Collecting, Marketing for the Arts, Ethical Arts Management, Digitalization of Arts Communication and Management, while developing entrepreneurial mindset and leveraging opportunities for networking and career development. Experience turning systemic challenges into functional solutions, through practical projects and strategies, applicable to any arts corporation and institution, business and cultural centers.

Students will actively be engaged in the individual design and execution of the program, through Franklin’s tailor-made and customizable study-path, developing professional skills and international relationships along the way to support future impact and drive the transition toward a greener professional ecosystem and society.

Additionally, students will earn a Certificate of Arts Management from SDA Bocconi School of Management in conjunction with the Franklin Master of Arts degree.



The M.A. in Responsible Arts Management and Cultural Heritage leverages the best practices of in-class, online and on-site learning. Courses taught on the Franklin campus address contemporary managerial topics, are taught seminar-style in small groups, involve diverse international students from a variety of backgrounds and are delivered by experts with years of managerial experience. The online courses cover the latest, most relevant and most-applicable topics students can study and are designed and taught by industry leaders who work at organizations such as Google, the United Nations, Amazon and many others. The practical experiences give students the opportunity to work and network in an international organization. Working on actual projects, students get the knowledge, experience and credentials to launch into the next phase of their careers.

The Master is made of 3 main blocks:

  1. Leadership and Management (Fall – August to December, Lugano)

  2. Knowledge and Skills for Employment (Spring – January to May, Lugano)

  3. Experiential In-Organization Learning (Summer – May to July, On-Location)

Fall (Aug–Dec)

Engage in a total immersion on responsible art leadership and management

Core seminars, in class and online learning, conferences and executive workshops

Spring (Jan–May)

Build your learning portfolio by choosing a multidisciplinary study curriculum

Hybrid learning platform, including experiential learning travel to India, China and Italy, conferences, company visits, career workshops and seminars

Summer (May–Jul)

Apply your learning in a practical and fulfilling experience

Arts management project internship in a Cultural Heritage Centre, art gallery or similar

Professional and Personal Coaching

Course structure for M.A. in Responsible Arts Management and Cultural Heritage


This participative and collaborative curriculum is designed to provide students with an intensive path of study that gives you a strong background in leadership, creates situations that build experience in collaboration and project management, and launches the next phase of your career through internships working on real ongoing projects. Each of the courses and workshops in the program is a facet of a complete perspective that will help you to be an effective agent of innovation.


Leadership Development through Action Learning

International Management

Digital Transformation Strategies

Innovation and Project Management

Challenges in the New Global Marketplace

Global Issues and Responsible Leadership

International Business Economics

Managerial Finance

Innovation and Design Thinking

The Future of Work

Organization Evolution and Design

Career Strategies

Capstone Learning ePortfolio

Capstone Learning ePortfolio Part II

The Program

Download Brochure

The program is divided into a Common Core and the Responsible Arts Management and Cultural Heritage dedicated Learning Portfolio. The participative and collaborative curriculum of the Common Core is designed to provide students with a strong background in leadership, marketing, finance, project management, and other elements of business through the lens of sustainability, ethics and responsible management. The dedicated Learning Portfolio includes selected sessions and classes, experiential learning through travel and project-based work, consisting in five modules:

  • Module 1: one-week Consulting Management for the Arts Module, introducing students to the consulting profession, techniques and methods - in Mumbai, India
  • Module 2: ten-day Performing and Visual Arts Management Module, analyzing future trends and organizations working in the performing arts field - in New Delhi, India
  • Module 3: five-day International Arts Production Module, observing different cultural institutions engaged in the protection, enhancement and conservation of heritage - in Beijing, China
  • Module 4: ten-day Heritage Management Module, focusing on the opportunities and reality of art management and administration - in Milan with the IPAM Study Tour, Italy
  • Module 5, Project based learning, Internship and Final Project

Practical Experience

Our Experts

These skilled learning facilitators are experts and innovators that offer you multiple lenses through which to view and solve problems. Each individual on this list will be an important influence as you construct your path toward new ideas and career opportunities.


Franklin University Switzerland was founded on the idea that where you learn is as important as what you learn.  It makes a difference to study paths to global solutions in a variety of cultural crossroads such as Franklin campus, where students come from nearly 50 different countries; or Switzerland, where multiple languages and cultures find common ground.  Take advantage of these learning environments that are not only a learning opportunity in themselves, but that are also perfectly positioned for expanding your perspectives through European travel.


The MA in Responsible Arts Management was created in partnership with SDA Bocconi School of Management. You will have the opportunity to participate in Bocconi's six-week IPAM program and work with arts management practitioners in India, China and Italy. More about SDA Bocconi.

Franklin's partnership with Coursera gives you access to unlimited online certificate education for up to 6 months after graduation to upgrade your skills and improve your hirability. More about Coursera.

Tuition and Scholarships

Tuition for the Master of Arts in Responsible Arts Management is paid in Swiss Francs.

2020 - 2021 Tuition CHF 25,000

See additional estimates for direct and indirect expenses for Master's students

A merit scholarship is available for qualifying students admitted to the Master of Arts in Responsible Arts Management program. See Responsible Leadership Scholarship for details.