Learn to be a responsible and collaborative leader and make the changes needed to safeguard our cultural and artistic heritage.
Created in partnership with SDA Bocconi School of Management, this MA in Responsible Arts Management and Cultural Heritage is designed to provide both a practical and theoretical preparation for change-makers, future leaders and the next generation of art professionals. Through a rigorous curriculum and multicultural experience, the program strives towards preparing leaders for today’s international arts and heritage environment.
The program is designed as an applied-learning pathway, including live classroom seminars, online course work and a hands-on, dynamic, experiential learning opportunity. In conjunction with the elite International Program in Arts Management (IPAM) at SDA Bocconi, the program offers a series of masterclasses, a travel agenda through three countries with some of the world’s richest cultural heritage, open conversations, company visits, hackathons and other valuable experiences to provide cutting-edge practice. Students will gain the knowledge necessary for collaborating with multiple stakeholders to ensure responsible arts management. Main touchpoints are Law for Arts Management, Arts Collecting, Marketing for the Arts, Ethical Arts Management, Digitalization of Arts Communication and Management, while developing entrepreneurial mindset and leveraging opportunities for networking and career development. Experience turning systemic challenges into functional solutions, through practical projects and strategies, applicable to any arts corporation and institution, business and cultural centers.
Students will actively be engaged in the individual design and execution of the program, through Franklin’s tailor-made and customizable study-path, developing professional skills and international relationships along the way to support future impact and drive the transition toward a greener professional ecosystem and society.
Additionally, students will earn a Certificate of Arts Management from SDA Bocconi School of Management in conjunction with the Franklin Master of Arts degree.
The M.A. in Responsible Arts Management and Cultural Heritage leverages the best practices of in-class, online and on-site learning. Courses taught on the Franklin campus address contemporary managerial topics, are taught seminar-style in small groups, involve diverse international students from a variety of backgrounds and are delivered by experts with years of managerial experience. The online courses cover the latest, most relevant and most-applicable topics students can study and are designed and taught by industry leaders who work at organizations such as Google, the United Nations, Amazon and many others. The practical experiences give students the opportunity to work and network in an international organization. Working on actual projects, students get the knowledge, experience and credentials to launch into the next phase of their careers.
The Master is made of 3 main blocks:
Leadership and Management (Fall – August to December, Lugano)
During this term students will learn leadership and management in a participative and collaborative setting. The pace of this term is intense, and the experience provides the foundation for transformation. At the end of the term students will begin to be empowered as change agents. Faculty and instructors, many who are pioneers in their spheres of competence, share their expertise with students.
Knowledge and Skills for Employment (Spring – January to May, Lugano)
In the spring term, students will deepen their expertise in collaboration, project management and self-management. This term is built in collaboration with partner institutions and will allow students to develop the skills necessary to be competitive in their fields. Students will join live conferences and network with experts and professionals from international organizations.
Experiential In-Organization Learning (Summer – May to July, On-Location)
Students will join project teams at partner institutions and gain hands-on experience. Students will be challenged and trained to work on real ongoing projects sponsored by international organizations and businesses.
Engage in a total immersion on responsible art leadership and management
Build your learning portfolio by choosing a multidisciplinary study curriculum
Apply your learning in a practical and fulfilling experience
|Core seminars, in class and online learning, conferences and executive workshops||Hybrid learning platform, including experiential learning travel to India, China and Italy, conferences, company visits, career workshops and seminars||
Arts management project internship in a Cultural Heritage Centre, art gallery or similar
|Professional and Personal Coaching|
Course structure for M.A. in Responsible Arts Management and Cultural Heritage
The program is divided into a Common Core and the Responsible Arts Management and Cultural Heritage dedicated Learning Portfolio. The participative and collaborative curriculum of the Common Core is designed to provide students with a strong background in leadership, marketing, finance, project management, and other elements of business through the lens of sustainability, ethics and responsible management. The dedicated Learning Portfolio includes selected sessions and classes, experiential learning through travel and project-based work, consisting in five modules:
- Module 1: one-week Consulting Management for the Arts Module, introducing students to the consulting profession, techniques and methods - in Mumbai, India
- Module 2: ten-day Performing and Visual Arts Management Module, analyzing future trends and organizations working in the performing arts field - in New Delhi, India
- Module 3: five-day International Arts Production Module, observing different cultural institutions engaged in the protection, enhancement and conservation of heritage - in Beijing, China
- Module 4: ten-day Heritage Management Module, focusing on the opportunities and reality of art management and administration - in Milan with the IPAM Study Tour, Italy
- Module 5, Project based learning, Internship and Final Project
Students will work with coaches and professors on a self-directed program of study, combining online study with practical field experience in arts and cultural heritage host institutions, focusing on consulting methods, art management, administration and specific challenges in the creative, visual and performing arts sector. The learning portfolio includes selected sessions and classes, experiential learning through travel and project-based work, consisting in five modules conducted through travel to India, China and Italy. The agenda touches topics such as leadership, future trends and innovation of cultural institutions, with a collection of case studies and success stories, and firsthand learning in interactions with industry experts and professionals. Students will engage in a combination of field visits, guest lectures and presentation, group discussion and projects, traveling for six weeks between Asia and Europe, a unique journey specifically designed around Asian and Italian art, market peculiarities and cultural environment.
Tuition for the Master of Arts in Responsible Arts Management is paid in Swiss Francs.
|2020 - 2021 Tuition||CHF 25,000|
See additional estimates for direct and indirect expenses for Master's students
A merit scholarship is available for qualifying students admitted to the Master of Arts in Responsible Arts Management program. See Responsible Leadership Scholarship for details.
These skilled learning facilitators are experts and innovators that offer you multiple lenses through which to view and solve problems. Each individual on this list will be an important influence as you construct your path toward new ideas and career opportunities.
Director of Graduate Studies, Franklin University Switzerland
Dean of Executive Education and Global Outreach, Franklin University Switzerland
President and Founder, Global Development
Member of the Executive Board, Banca del Ceresio SA
Teaching & Research Assistant, USI
Marco Dal Lago
CEO, CLARA Swiss Tech SAGL
Project Leader, United Nations Institute for Training and Research
Executive Management Consultant, ICS Maugeri
Coach Expert in Enterprise Processes Digitalization, Arcs-en-Ciel
Head of Innovation Labs, Deloitte Switzerland
Founding Partner, mHS CITY LAB
Assistant Professor of Marketing, Franklin University Switzerland
Co-Founder and Chair, Reboot the Future Foundation
Senior Visiting Research Associate, Environmental Change Institute, University of Oxford
Entrepreneurial Catalyst of the Sustainable Business Case
This participative and collaborative curriculum is designed to provide students with an intensive path of study that gives you a strong background in leadership, creates situations that build experience in collaboration and project management, and launches the next phase of your career through internships working on real ongoing projects. Each of the courses and workshops in the program is a facet of a complete perspective that will help you to be an effective agent of innovation.
Franklin University Switzerland was founded on the idea that where you learn is as important as what you learn. It makes a difference to study paths to global solutions in a variety of cultural crossroads such as Franklin campus, where students come from nearly 50 different countries; Switzerland, where multiple languages and cultures find common ground; or the United Nations, where countries work together to resolve issues that go beyond national borders. Take advantage of these learning environments that are not only a learning opportunity in themselves, but that are also perfectly positioned for expanding your perspectives through European travel.
Graduate students at Franklin are provided quiet, off-campus, apartment-style housing on their own floor at the Alba Residence. With panoramic views of Monte Bre and the historic center of Lugano, this building is a 10-minute walk from campus, and directly across the street from the Lugano Central Train Station. It is close to the main shopping district, and many cultural attractions.
Life in Lugano, Switzerland
Lugano provides an interesting, safe, and diverse setting for graduate students to learn and thrive. Italian in culture, but influenced by Swiss efficiency and quality, Lugano is an important Swiss city for finance, tourism and consumer goods. Switzerland is rated one of the highest in terms of quality of life thanks to its stable political scene, sustainable social system, and strong economy. It is often rated as one of the most innovative nations in the world. With one of the highest GDP per capita, Switzerland also has one of the lowest crime levels anywhere. Moreover the quality of food, as well as goods and services are very high quality, and Switzerland offers a wide range of opportunities for free time, leisure, culture and sport.
The MA in Responsible Arts Management was created in partnership with SDA Bocconi School of Management. You will have the opportunity to participate in Bocconi's six-week IPAM program and work with arts management practitioners in India, China and Italy.
Franklin's partnership with Coursera gives you access to unlimited online certificate education for up to 6 months after graduation to upgrade your skills and improve your hirability.