International Marketing Management Major

This course is designed to introduce students to the field of financial accounting and provide them with a foundational understanding of financial accounting concepts from the perspectives of both internal and external users. A particular emphasis will be placed on GAAP accounting standards, the preparation of financial statements, and the application of accounting information for decision-making. Students will become familiar with financial statements such as the balance sheet, income statement, and statement of cash flows, as well as key accounting books and documents. They will also understand differences in accounting practices across various types of organizations and account for assets, liabilities, owners’ equity, revenues, expenses, and dividends.

This course introduces students to the field of international business with a twofold purpose. Firstly, it examines the external environment of international business, exploring how and why cultures, countries, and regions differ. It also addresses the economics and politics of international trade, while considering critical issues related to business ethics and sustainability in a global context. Secondly, it investigates the internal environment of international businesses, focusing on companies’ operations, the roles of various business functions and the analysis of their strategies and structures. Close attention is given to applying international business knowledge to practical problems and fostering ethical behavior and decision-making.

This course is an introduction to the tools and concepts used in the marketing process for consumer and industrial products as well as for services. The focus is on the basic marketing concepts (product, place, price, promotion) as they relate to the field of global marketing. Emphasis is placed on the increasingly important role of interdisciplinary tools to analyze economic, cultural and structural differences across international markets. Specific consideration is given to the development of integrated marketing programs for a complex, global environment.

This is an entry-level course in economics, covering fundamentals of microeconomics and aimed at students who choose it as an elective or plan to continue their studies in economics. This course helps students develop basic analytical skills in economics and microeconomics. It provides students with a basic understanding of the market system in advanced capitalist economies. It examines the logic of constrained choice with a focus on the economic behavior of individuals and organizations. After a theoretical analysis of the determinants and the interaction of supply and demand under competitive conditions, alternative market structures will be investigated, including monopolistic and oligopolistic forms. The course examines the conditions under which markets allocate resources efficiently and identifies causes of market failure and the appropriate government response. The introduction to the role of government includes its taxing and expenditure activities as well as regulatory policies.

Managerial Finance is an introductory course in corporate finance that teaches students the basic theoretical and practical foundations in financial decision-making. In particular, students will learn about concepts and tools needed for valuing investment projects. Topics covered include the time value of money, valuation of corporate investment projects, the risk/return relationship, capital budgeting, the cost of capital, developing appropriate selection criteria, and short- and long-term financial management. Throughout the course, real-world examples are used to link theory with practice. (This course was previously BUS 326. Students may not earn credit for both BUS 226 and BUS 326.)

This course introduces students to the most common qualitative and quantitative techniques for conducting market research with an emphasis on their application.  The definition of market research problems, the set-up of research plans, and the subsequent data collection and analysis are illustrated and applied by means of real world projects. Students are required to implement, in groups, the skills covered in class, and to prepare a final research report to discuss and present in class.

Strategic management is the study of firms and the political, economic, social and technological environments that affect their organization and strategic decisions. This course considers the external market environment in which firms operate, and provides theoretical foundations, focusing on economic and strategic theories of the firm and introducing key concepts of organizational theory. Practically, the course looks at the creation of competitive advantage of a firm in the global arena. The readings and class discussions include both theoretical concepts and practical case studies. (Junior status recommended)

This course introduces the cutting-edge computing methods for the analysis of business and marketing big data which help in inferring and validating patterns, structures and relationships in data, as a tool to support decisions at all levels of management. Students learn key descriptive, predictive, and prescriptive data mining methods with both supervised and non-supervised machine learning algorithms, which produce information for non-structured and semi structured decision making. While the course introduces a systems approach to business data processing, emphasis will be given to empirical applications using modern software tools such as Data Mining in Solver-Analytics More specifically, students will become familiar with and demonstrate proficiency in applications such as Cluster Analysis, Market Basket Analysis. Logistic Regression, Naïve Bayes Classification, Entropy Calculation, Classification Trees. Engagement-based learning is provided by using real world cases as well as computer based hands-on for real data analysis. Ultimately, working in teams, students will make the month long projects in applying Data Mining analytical techniques on the real world business problems, and will make suggestions for improvement which will be backed by the new information, gained from DM. Projects are presented in groups. Research papers, which are based on the projects, are individual.

The course focuses on how to build and manage a brand, based on the concept of Customer-Based Brand Equity (CBBE). The goal of the course is to expose students to the challenges that today brands face both from competitors' but also from consumers' points of view and to make students aware and to experience the potential tools companies can use to manage brands today.

This course focuses on how Internet technology and its pervasiveness shapes the most common business and marketing practices today. This course outlines the impact of the digital revolution and how it has transformed decision-making processes in marketing including the development of relationships with clients, delivering the customer experience, the implementation of a communication campaign, and the evaluation of channel performances. Through discussion of cases and lectures, the course will provide students with the tools to interpret and forecast the ever-shifting digital environment for companies.

This course focuses on the understanding of the consumer as fundamental to marketing efforts. The course includes observational research in the community where students develop a greater understanding of consumers' consumption and decision-making behavior. Areas of focus include the consumer decision making process, research techniques, learning and motivation, segmentation and targeting, the impact of lifestyle and values, the role of society and culture in consumption, and ethical issues in consumer relationships.

This course introduces students to the field of organizational behavior (OB), the study of what people think, feel, and do in and around organizations. It discusses why organizational behavior knowledge is important for organizations, introduces students to the research methods used in the field, and emphasizes the necessity of multiple levels of analysis (individual, team, organization) in OB research. Topics covered in the course include individual differences; emotions, attitudes, and stress; motivation; team dynamics; power and influence; leadership; organizational structure; organizational culture. (Junior status recommended)

This course introduces students to the fundamental concepts and theories of communication and media studies as they apply to the ever-increasing intercultural interactions of a contemporary world. In particular, students will learn the basics of intercultural/international communication processes, gaining a foundation for developing intercultural communication competence.

Introduction to major theories and research findings of social psychology in order to provide an understanding of the roles of cognitive and motivational processes in social behavior. The focus of this course is on how people's behavior, feelings and thoughts are influenced through social environment.

What is ''society''? What does its structure look like and how does it work? How does it change? Why does it change? How do are individuals and society intertwined? This course provides students with the tools to answer these questions. Modern societies have experienced dramatic social changes with the emergence of individualism, new class structures, the development of urban life or changing relationships between individuals and their natural environments. Sociology provides an understanding of these changes by studying human interactions and forms of social organization. In this course, students will be introduced to major sociological thinkers, concepts and approaches.